Working and Discussion Paper Series
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Item Home-based internet businesses as drivers of variety(Massey University. Department of Management and International Business, 2007) Sayers, Janet; Van Gelderen, Marco; Keen, CarolineThe paper shows how and why Home-Based Internet Businesses are drivers of variety. This paper argues, by means of five theoretical perspectives, that because of the variety HBIBs generate, they contribute to the economy over and above their direct and indirect contributions in terms of revenue and employment. A multiple case study approach is employed studying the best practices of eight HBIBs. It is found that HBIBs generate variety because of the unique way in which they operate, and because of the reasons why they are started. How HBIBs operate can be captured in the acronym SMILES: Speed, Multiple income, Inexpensive, LEan, and Smart. They are founded (amongst other motives) for reasons of autonomy, freedom and independence. Both aspects – the how and why – of HBIBs are conducive to the creation of variety as they facilitate trial-and-error commercialization of authentic ideas. Five theoretical perspectives posit that variety is important for the industry and the economy: evolutionary theory, strategic management, organic urban planning, opportunity recognition, and the knowledge economy. The findings are discussed in the context of each perspective.Item Irony's architecture: Reflections on a photographic research project(Massey University. Department of Management and International Business, 2007) Sayers, Janet; Bathurst, Ralph; Symonds, HenryThis paper presents a research approach based on irony, rather than certainty. Using Richard Rorty's conception of irony, we contend that much traditional research in management presents a final language which is implicit in both the construction of a research method and its final presentation as findings. This paper suggests we should take irony more seriously, and deliberately construct research to allow and encourage re-description by our research's final arbiters - its readers, and even its subjects. Further, we advocate that by inviting irony into our work, we encourage greater identification between ourselves, our audience of readers, and the subjects of our work. We illustrate our argument by reflecting on a recent photographic research project which was a collaborative effort between management researchers and an artist. We show how the simple architecture of this project was built from doubt and how irony is communicated through the pictures. We then show how photography can be a useful technique that encourages readers to engage in re-description of petit récits (small stories), told through images. We discuss our reflections by focusing on the implications of our research for management education.Item The impact of The Warehouse on New Zealand small towns: A discussion paper with specific reference to Maori(Massey University. Department of Management and International Business, 2007) Sayers, Janet; Low, Will; Davenport, EileenThis discussion paper is based on empirical material looking at the social impact of The Warehouse (TW) on small town NZ. The results of this research show that Māori have a more positive orientation to The Warehouse than the non-Māori population. This paper provides some explanations of why this could be the case in small town New Zealand. The discussion paper suggests that large-format retail researchers need to be more careful when arguing that large-format retailers negatively affect small towns: the impact of their entry depends on socio-economic factors and the ethnic circumstances of various groups in the community and their outlying areas.
