Massey Documents by Type
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Item Beyond the Individual: the Complex Interplay of Creativity, Synthesis and Rigor in Design Led Research Processes.(International Association of Societies of Design Research, 2009-10) Bradford, Mark; Tomassen, AukjeThis paper sets out to provide insight into the current debate on art, science, and the need for rigor in providing a framework for the interpretation of creativity within design. A literature overview will outline the common concept on creativity processes. The model will be critiqued from various theoretical perspectives. The theory and approaches are then applied to a case study through which the conceptual framework of creativity will unfold. It is, however, not an exhaustive literature review, as the literature chosen is in particular very applicable to the case study in this paper. The paper will represent ongoing research.Item Theory as Process: “Keiko” and ‘Co-Creative Movement’.(International Association of Societies of Design Research, 2009-10) Bradford, Mark; Thomassen, AukjeThis paper explores how designers can connect broader understandings of leadership with specific design knowledge to ‘manage’ their thinking within the ideation process. The research outlines creativity as a rigorous process – focusing on ‘how’ we think instead of purely ‘what’ we think, as design leaders in an ever-changing design environment. One way of understanding and reflecting on our existing disciplinary experience is through researching other creative “ways” such as the Japanese martial art of ‘Aikido’. Both designers and Aikidoka refine through practice – a process of shifting and reframing knowledge – with the awareness coming through the ‘doing’. In Aikido this process is conveyed by the Japanese word “keiko” which means to train, to practice, to learn, or to engage in. The aim of this autoethnographic research – based on a Grounded Theory approach to data evaluation [5] and participant observation techniques, is to structure and visualize the initial findings. The results analyze the conceptual possibilities of extending Aikido theory beyond the conventional ‘dojo’ setting in order to develop a systematic methodology for thinking about ‘co-creative movement’ as a specific form of flow [3] for enabling knowledge exchange.Item Takemusu Aiki: Insights into Optimizing Ideational Flow(2008-07-21) Bradford, MarkThis paper will investigate how designers can connect broader understandings of ‘leadership’with specific design knowledge to enhance creative performance. The emphasis is on how designers can potentially ‘manage’ their thinking within the ideation process – maximise “ways”to spread ‘memes’. A meme is a rule, concept, or idea that can be spread from one person to another. Designers have been described as ‘memetic engineers’ (Dawkins, 1989) because they produce memes or units of cultural information that are recycled and evolve over time. Memes emerge through ‘imitation and recombination’ according to Blackmore (1999), by mixing up ideas to produce new combinations. One approach to understanding and reflecting on existing disciplinary experiences, as well as challenging creative potential, is through researching other conative “ways” – such as ‘Aikido’ – to embrace and reflect on ‘how’ we think instead of purely ‘what’ we think.