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Item A conciliatory and persuasive social campaign changes owner behavior to reduce cats' hunting(Wiley Periodicals LLC on behalf of Society for Conservation Biology, 2024-07-08) MacDonald E; Farnworth M; van Heezik Y; Stafford K; Linklater WSolutions to the cats-hunting-wildlife environmental conflict could benefit from social science approaches. Our Theory of Planned Behavior questionnaire—informed by an elicitation survey of cat owners at veterinary clinics about their attitudes, norms, and beliefs regarding bringing their cats inside at night—surveyed 158 cat owners across 20 veterinarian clinics in four cities. It revealed that wildlife conservation was not influential on cat owner intention but veterinarians, cat safety, peers, and household members were. Thus, we designed a social marketing campaign with two treatments: (1) a veterinarian/cat safety message or (2) social/family norm message. Thirty-four veterinary clinics received one of the two campaign posters or served as the control group. Customers (n = 510) received a “cat welfare” survey and then a pamphlet with the advocated message, and a follow-up survey by email or telephone 3–6 weeks later (69% response rate). Campaign messaging significantly increased the number of cat owners who reported bringing their cats inside at night compared to the control group. The social/family norm message was most effective. Although rudimentary, the campaign generated measurable changes in cat owner intention and behavior. Conservation campaigns informed by co-benefits for cat owners may reduce cats' hunting and be conciliatory ways of transcending environmental conflict.Item “What Would You Do?”: How Cat Owners Make End-of-Life Decisions and Implications for Veterinary-Client Interactions(MDPI (Basel, Switzerland), 2021-04-13) Littlewood K; Beausoleil N; Stafford K; Stephens CCats are the most common companion animals in New Zealand. Advances in veterinary care means that cats are living longer and there are many older cats. End-of-life decisions about cats are complicated by owner–cat relationships and other psychosocial factors. Our study explored the ways in which end-of-life decisions were being made by owners of older and chronically ill cats in New Zealand and the role of their veterinarian in the process. Qualitative data were gathered via retrospective semi-structured interviews with 14 cat owners using open-ended questions. Transcripts of these interviews were explored for themes using template analysis and nine themes were identified. Four were animal-centered themes: cat behavior change, pain was a bad sign, signs of ageing are not good, and the benefits of having other people see what owners often could not. Five were human-centered themes: veterinarians understanding owners’ relationships with their cat, normalizing death, the need for a good veterinarian to manage end of life, veterinary validation that owners were doing the right thing, and a strong desire to predict the time course and outcome for their cat. End-of-life decision making is complex, and the veterinarian’s role is often poorly defined. Our owners appreciated the expertise and validation that their veterinarian provided but continuity of care was important. Future research aimed at exploring the veterinarian’s perspective during end-of-life decision making for cats would be a valuable addition to the topic.