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    A systemic view of sustainable consumption behaviour in the context of disruption
    (Taylor and Francis Group on behalf of Westburn Publishers Ltd, 2025-03-20) Ganglmair-Wooliscroft A; Bulmer S; Palakshappa N; Dodds S
    The purpose of this paper is to provide a holistic exploration of sustainable consumption behaviour in the aftermath of a major disruption. Using Rasch Modelling, a hierarchy of sustainable consumption behaviours post-disruption was constructed (n=1005), consumers were grouped along the hierarchy based on the extent of their sustainable behaviour, and pre- and post-disruption behaviours were compared. The results indicate that consumer groups high in sustainable consumption behaviours further increased these behaviours post-disruption, whereas those with low sustainable consumption behaviours did not change. Our research finds that factors influencing sustainable consumption behaviour are complex and an external disruption did not lead to substantial behavioural change over time. The study makes an original contribution to theory by extending understanding of sustainability from a holistic perspective through the examination of a broad range of behaviours and multiple characteristics. Practically, the research is relevant for policy makers and those seeking to encourage sustainable behaviours.
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    Identifying barriers to installing above-ground rainwater tanks in urban households in Aotearoa New Zealand: a segmentation approach
    (Informa UK Limited, trading as Taylor & Francis Group, 2024-09-05) McLeod LJ; Dorner Z; Hine DW; Kitson JC; Milfont TL; Stahlmann-Brown P; Tassell-Matamua NA
    Urbanisation poses numerous challenges to fresh water biodiversity, and installation of above-ground rainwater tanks on private properties is one important tool for addressing these challenges. In this paper, we used an online survey targeting a representative sample of 1291 urban residents to investigate their underlying capabilities, opportunities, and motivations for installation of above-ground rainwater tanks on their properties. Only 221 (17%) of the 1,291 respondents already had an above-ground rainwater tank installed on their property. By segmenting on behavioural variables, we found that those urban residents who currently did not have a water tank on their property were not homogeneous. We identified three audience segments, ‘Supportive’ (19%), ‘Receptive’ (59%) and ‘Reluctant’ (22%), each with their own unique driver and barrier combination to rainwater tank installation. Suitable leverage points and behaviour change tools (e.g. education, enablement, incentivisation) and message framing (environmental, community, or functional benefits) are identified for each segment.