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    More Kiwi music : upgrading New Zealand's music industry through successful music export : a 152.800 (100 point) masters thesis presented in partial fulfilment of the requirements for the degree of Master in Business Management at Massey University, New Zealand
    (Massey University, 2007) Kirchner, Astrid Susan
    The purpose of this study is to explore the operation of the New Zealand music industry and the activities its participants could undertake to upgrade success in music export. To do this it describes the local and international factors which influence the industry and how its participants operate and broadly outlines the global background against which these activities take place. The thesis looks at the theoretical underpinning of the marketing strategies used by record companies and artists and the nature of the contractual agreements that release partners enter into before releasing and marketing a product. In particular, the nature of these agreements is examined in relation to the specific circumstances involved in exporting a musical product, whether artist, copyright or physical product. This examination is aided by descriptions of exactly what constitues 'success' in the music industry and how difficult it is to quantify this success in an arts based industry that revolves largely around people acting as 'products'. Against this background a description of the specific characteristics of the New Zealand music industry and its key institutions and participants, as well as results gathered from a questionnaire, enable the thesis to show the similarities of New Zealand to the global market. These similarities involve major label domination of the local market, the impact of technological advances and the traditional means and strategies of music export. Detailed comparison and description of the New Zealand music industry to those of Australia and Canada allows the researcher to highlight areas of potential strength and weakness within the local music industry that are potentially beneficial or detrimental to the local industry's ability to export product successfully. Finally, the thesis draws upon the insights gained from the study in making recommendations to the New Zealand Government regarding further research and strategies that could potentially benefit the future growth of New Zealand music export.
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    A study of the career commitment, stress levels, and coping resources of musicians, and the influence of personality : a thesis in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at Massey University
    (Massey University, 1998) Langley, Sarah T
    The present study is an attempt to explore the career commitment, stress, and coping resource issues of musicians, and possible relationships between them. The personality profiles of the musicians are also examined to determine possible interactions with experiences of stress and coping, and career commitment. These areas have not been previously explored within New Zealand, and international research pertaining to the career commitment, stress, coping and personality of musicians is limited. The present study utilised quantitative data, collected through a survey. A questionnaire was distributed to all members of the Auckland Symphony Orchestra and all employees of the Music Education Centre. There were 52 respondents. The questionnaire consisted of three scales, including a commitment scale, the Occupational Stress inventory (OSI), and the NEO PI-R. The participants were grouped according to whether they were a fulltime performer or music teacher, both a teacher and performer, or in one of those groups, but earning their primary income from other work. Results indicated that this sample of musicians were committed to their musical careers. Overall, the musicians did not experience high levels of occupational stress or personal strain, and had good coping resources. It was found that female musicians had significantly greater rational/cognitive coping skills and experienced less vocational strain than did the male musicians. Musicians with a teachers or performers diploma were found to experience significantly less psychological strain than musicians with grade 8. In terms of personality profiles, male musicians were significantly less agreeable and less conscientious than female musicians were, and divorced musicians were found to be significantly more agreeable than single musicians. Individuals with a grade 8 qualification were more neurotic than individuals who have a performers or teachers diploma. The results suggest that this sample of musicians differ from those previously researched in terms of stress, coping, and personality. The key implication of the present study is that analysing musicians in terms of how they structure music into their lives produced the differing results, which given the arguments in the literature, may be more reflective of reality.