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Item Magnificent madness, the American lunar quest : creating a contemporary depiction of the lunacy myth : a thesis presented in partial fulfilment of the requirements for the Masters of Design at the College of Creative Arts, Massey University, Wellington, 7 March 2011(Massey University, 2011) Shields, RyanFor many people born in the latter decades of the twentieth century the defining global event was 9/11. For those born in the earlier and mid-decades that moment was the American space race of the 1960s. This project examines the historical and symbolic legacy of that endeavour from a postmodern perspective. In it I investigate how in addition to scientific rationalism, lunacy and madness characterised the American lunar quest of the 1960s. The focus of this thesis is on exploring historical and contemporary art and design depictions of the moon, with particular interest in the representation of lunacy and the visual reportage of the American lunar quest. The role of myth and the use of signifying visual codes in maintaining or departing from mythic archetypes is explored. Additionally the thesis investigates the communicative potential of infographics in raising awareness about the magnificent madness that was the American lunar quest. The research findings will be synthesised into a visual design that fuses moon landing facts with the myth of lunacy. This design will be targeted at an audience aged twenty to thirty.Item Cover to cover : an examination of book covers : a thesis submitted to Massey University in fulfilment of the requirements for the degree of Master of Arts in Education(Massey University, 2009) Rahui, MariaCover to cover is a study involving the book covers of two books. Mason Durie’s book Ngā Kāhui Pou - Launching Māori Futures and Linda Smith’s Decolonizing Methodologies Research and Indigenous Peoples. Each book cover is analysed to find out whether academics should consider their book cover as important. The research explores the two book covers in this study to find out how the covers authenticate the author. However, the main focus is how the covers represent the book’s content. The publishing process through its practice is explored to understand why it is important for academics particularly Māori academics to take responsibility for their book covers. Arguing that book covers are as important as textual content, the research shows how a Māori centred approach to what gets on the cover has cognisance with the Māori centred book content.Item Shared sensory experience : a design strategy for dissemination : a thesis presented in partial fulfillment of the requirements for the degree of Master of Design at Massey University, Wellington, New Zealand(Massey University, 2010) Bourke, KateThis study explores the theory of emotional contagion and then offers insights as to how communication designers could practically apply aspects of this theory to a communication campaign. Schoenewolf (1990) describes emotional contagion as “a process in which a person or group influences the emotions or behavior of another person or group through the conscious or unconscious induction of emotion states and behavioral attitudes” (p. 50). A significant aspect of this theory involves joint consumption. This suggests that an experience of an event differs when more than one person is involved. Ramanathan and McGill’s (2007) recent study suggests that a stronger positive or negative evaluation of a shared experience is achieved through the creation of emotional contagion. When considering this, an opportunity exists to establish recommendations for the design industry to employ in order to enhance an audience’s response. In order to be successful in constructing a pertinent strategy it is critical to consider the way in which people perceive experiences; central to this theme are the five senses. Research into the five senses which include sight, sound, smell, touch and taste, indicates the significant impact over an individuals’ emotions and decision making process. To date the human senses have been largely neglected within the design industry due to conventional use of mainstream media. Through using non-traditional media, participants could be connected on a more sensory level through means of interactive involvement. From a holistic perspective the overarching methodology will be that of research for design (Frayling, 1993, as cited in Downtown, 2003). The emphasis will therefore be on providing insights and ideas as to how the design industry could, through non-traditional media, embrace emotional contagion. Supporting methods will be a combination of the following: 1. Case studies. These will include an analysis of precedents 2. A self generated design campaign. The focus will be tourism. This has been chosen because of its experiential and shared nature.