Massey Documents by Type

Permanent URI for this communityhttps://mro.massey.ac.nz/handle/10179/294

Browse

Search Results

Now showing 1 - 4 of 4
  • Item
    Whose justice? Social (in)justice in tourism boycotts
    (Elsevier B.V., 2023-07-05) Seyfi S; Rastegar R; Kuhzady S; Hall CM; Saarinen J; Higgins-Desbiolles F
    Boycotting has long been acclaimed as an exemplary nonviolent tactic utilized in the pursuit of social justice. Guided by justice and political consumerism literature and using critical media discourse analysis, this study sought to investigate the portrayal of social justice in tourists' discourses surrounding travel boycott campaigns against Myanmar. While online narratives exhibit genuine concern for justice and morality, this research elucidates variations in the expression and application of justice, thereby emphasizing the intricate moral decision-making faced by tourists. Overall, this paper illustrates how social justice discourses may be usurped by tourists as a means to blunt justice narratives, calling for a new ‘moral turn’ in research that is more sensitive yet critical towards social justice in politicized tourism consumption.
  • Item
    "It's Just [Complicated] Sleep": Discourses of Sleep and Aging in the Media.
    (Oxford University Press, 2023-12) Breheny M; Ross I; Ladyman C; Signal L; Dew K; Gibson R
    The media are influential in shaping beliefs and attitudes on aging and health-related behaviors. Sleep is increasingly recognized as a key pillar for healthy aging. However, the role of media representations of sleep is yet to be assessed with regard to discourses of aging. Texts from New Zealand's main free online news source were collated using key words "sleep" together with "aging," "older," "elderly," or "dementia" between 2018 and 2021. Contents of 38 articles were interpreted using critical discourse analysis. Discursive constructions described an inevitable decline of sleep with aging, including impacts of both physiological decline and life stage transitions; sleep's role as both a remedy and risk for ill health and disease; and the simplification of solutions for self-managing sleep juxtaposed alongside recognition of its complexity. The audience of these complex messages is left in the invidious position of both pursuing sleep practices to prevent age-related decline, whilst also being told that sleep degradation is inevitable. This research demonstrates the complexity of media messaging and the fraught options it offers: good sleep as both a reasonable achievement to strive for and as impossibly idealistic. Findings mirror two predominant health identities available to older people, as responsible for resisting aging or as falling into inevitable decline. This reveals additional expectations around appropriate time use and behaviors with aging. More nuanced messaging that goes beyond sleep as a resource for health and waking productivity is recommended. Acknowledging the complexity of sleep, aging, and society could be the starting point of such adaptation.
  • Item
    A critical discourse analysis of herbal sexual medicine websites marketing to women : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at Massey University, Manawatu, New Zealand
    (Massey University, 2011) Sutton, Shane
    An area attracting increased attention from the ‘profit driven’ commercial drug industry is the potentially lucrative medication market for female sexual problems. In the absence of an approved pharmaceutical drug, numerous internet based herbal sexual medicine (HSM) companies are targeting this market. Very little has been known about the marketing messages that HSM companies are sending out to women via the internet. This research delivered a critical analysis of the marketing messages of five prominent internet based HSM companies: Zestra; Femvigor; Hersolution; Vigorelle, and; Provestra. The analysis revealed three main discursive themes forming the basis of the marketing strategy. In the first theme, the HSM websites presented a medicalised view of women’s sexuality and sexual problems, this framing implicated all women as being sexually dysfunctional and requiring biologically based sexual medication. In the second theme, stereotypical gender constructions were used in the HSM websites to portray women’s sexuality as inadequate compared to men’s, whilst emphasising the importance of sex for men and the necessity for women to fulfil men’s sexual needs in order to maintain intimate relationships. This again led to the conclusion that women needed to consume sexual medication. In the third theme, the HSM websites capitalised on the current western societal emphasis placed on the importance of sex for health. In conjunction with the portrayal of the importance of sex was a call for women to act responsibly concerning their health. Being ‘responsible’ for sexual health, was portrayed in the HSM websites as consuming sexual medicine. The critical analysis of the HSM websites ultimately revealed that the marketers of HSMs had researched and identified potential issues that could make women anxious about their sexual problems. They appeared to emphasise these problematic issues in an attempt to increase a women’s anxiety about her sexual concerns, with the aim of manipulating women into purchasing sexual medication. These findings add considerable evidence to suggest that HSM companies are involved in the disease-mongering of female sexual problems.
  • Item
    Critical discourse analysis and media studies
    (Routledge, 2017-07-18) Phelan S; John Flowerdew, JF; John E. Richardson, JR
    This chapter focuses on Critical Discourse Analysis (CDA), but embeds the discussion in some general reflections on the place of the concept of discourse in media studies. It reflects on the emergence of CDA as a distinct approach in the 1980s and 1990s, especially as it resonated with the theoretical division between political economy and cultural studies in media studies. The chapter considers possible future iterations of media discourse studies, in ways that go beyond the notion of a prescriptive CDA paradigm. Philo voices a criticism that, in its most benign form, is implicit in the media researcher's decision to combine CDA and political economy. The methodology suggests an obvious division of labour: CDA will be used to analyse media texts, while political economy will be used to explain their structural production and circulation. G. Philo's argument recalls J. Blommaert's critique of CDA for its "linguistic bias".