Massey Documents by Type

Permanent URI for this communityhttps://mro.massey.ac.nz/handle/10179/294

Browse

Filters

1977 - 197912010 - 20121

Settings

Subject: search.filters.subject.Export trading companies

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Structural and locational influences affecting export performance in South Island export manufacturing firms : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Geography at Massey University
    (Massey University, 1977) Sloan, Brett Ashley
    Industrialisation may be defined as 'the growth in the proportion of the workforce employed in factories or manufacturing' (Blyth , 1974, 2), Generally there is no single accepted theory of industrialisation, instead there is a wide spectrum of theories and models concerning industrialisation and its relationship to economic development at both the national and subnational scale. Industrialisation is assumed by most as the key to economic progress. Maizels (1970) argues that industrialisation raises the physical output per head in the agricultural and then subsequently in the manufacturing sector. Historically, this sets in motion the process of urbanisation and over time the urban population becomes employed in manufacturing. The manufacturing sector then expands and exports follow as a logical consequence.
  • Thumbnail Image
    Item
    Organisational learning, competitive strategy and export performance : a thesis presented in partial fulfilment of the requirements for a degree of Master of Management in Marketing at Massey University, Auckland, New Zealand
    (Massey University, 2012) Chen, Kai
    With the rise of global competition, organisations must acquire new knowledge and enhance their capabilities in response to fast changing market requirements. In international markets, it is vital for organisations to gather knowledge from both internal and external sources; however, few existing studies explore this topic in detail. This study employs organisational learning theory and competitive strategy theory to formulate a new organisational learning-competitive strategy-performance theoretical model concerning firms operating in the export sector. This research explores the mediating role of competitive strategies in the relation between organisational learning and export performance. This thesis also explores the effect of organisational learning on competitive strategies (low cost, differentiation and innovation) and performance, as well as the impact of competitive strategies on performance. The model was tested using the experience of 105 NZ exporting firms operating in a variety of host markets. The structural equation modelling method was employed as a key statistical analysis method for exploring the organisational learning-competitive strategy-performance path model. The empirical results indicate that export performance is significantly affected by low cost and differentiation competitive strategies, but that organisational learning factors (explorative and exploitative) have no direct effect on export performance. It is also confirmed that organisational learning factors (explorative and exploitative) can act as antecedents of competitive strategy factors (innovation, low cost and differentiation), as they have a significant impact on the choice of competitive strategy. The results confirm the mediation role of competitive strategy in the relation between organisational learning and performance. The outcomes of this thesis provide a new direction for future exporting research regarding organisational learning, competitive strategy and performance.