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    The Creative Class paradox : a thesis presented in fulfilment of the requirements for the degree of Masters in Design at Massey University, Wellington, New Zealand
    (Massey University, 2007) Parkin, Tim
    In an effort to encourage Wellington's economic growth the Wellington City Council (WCC) integrated the principles of Richard Florida's (2002) Creative Class theory into their strategic vision - Creative Wellington - Innovation Capital. This initiative influenced the WCC's resource policies with the aim of attracting and retaining creative people and innovative businesses. Within the Creative Class paradigm the value system used is predominantly economic, with creative assets and success being defined in terms of commercial gains. Consequently, the types of creative individuals, innovate businesses and physical environments that the WCC's policies prioritised were ones with high revenue earning potential. Such a restricted definition of creativity raises the question of how do Wellington's alternative forms of creativity and innovation fit into the WCC's Creative Wellington - Innovation Capital strategy? Are their contributions to be ignored and their futures compromised in the WCC's drive to attract members of the Creative Class or do they have a role to play within the Creative Class paradigm? My thesis investigates these questions by critiquing the WCC's implementation of the Creative Class theory. I also investigate the impact that the WCC's actions have had on Te Aro, a suburb on the outer edge of Wellington's central business district that is home to a diverse array of creative practices and small innovative businesses. Through this investigation I discover parallels between Te Aro's unique characteristics and the criteria Florida argued as being necessary to attract the Creative Class. I argue that for this reason Te Aro, and the forms of creativity and innovation that it supports, meets the value and lifestyle needs of the Creative Class and are therefore assets in the WCC's Creative Wellington - Innovation Capital strategy. My thesis concludes by using these findings in a graphic design led strategy that seeks to enhance Wellington's unique creative dynamic by broadening both the community and Council's concept of capital, assets and success.
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    Can't see the forest for the trees--: insider/outsider perspectives on the Wellington lesbian community(s) : a thesis presented in partial fulfilment of the requirements for the degree of Masters of Arts in Social Anthropology at Massey University, Palmerston North, New Zealand
    (Massey University, 2007) Stevenson, Michelle
    Lesbian communities are a complex network of women from diverse backgrounds, with multifarious belief systems and experiences of identifying as a lesbian. This paper examines the characteristics of the Wellington lesbian community(s) through the methodology of a focus group and on-line blog, and consequently puts forward an analysis of lesbian legitimacy, community in-group membership and the informal hierarchy of this community(s). The invitation to participate in this research was met with silence from the core, visible, lesbian subgroup of the wider lesbian community; instead, the lesbian participants are self-identified as outsiders to this core subgroup. The need to find a working definition of the Wellington lesbian community(s) has not come from within the core, visible, subgroup that meets at bars, plays in sports teams, attends lesbian events; it has come from outside this subgroup of the community(s). This thesis identifies the insider/outsider binary that exists both within the Wellington lesbian community(s) and in the maintenance of a community of self-identified lesbians from those outside its amorphous boundaries.