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    Deregulation or re-regulation : grower constructions of risks that arise from regulatory change in the New Zealand pipfruit industry : a thesis submitted in partial fulfilment of the requirements for the degree of Masters of Development Studies, School of Global Studies at Massey University
    (Massey University, 2001) Bird, Louis Joseph
    This thesis seeks to combine two political economy of food perspectives stemming from food regimes analysis and concepts of food networks for the purpose of identifying and examining grower constructions of risks arising from regulatory change in the New Zealand pipfruit industry. While the food regimes framework has received some criticism from the post-structuralist camp, it is difficult to conceive how a clear understanding of agri-food networks in New Zealand, particularly post-1984, could be proposed without focusing on the momentous political and economic events associated with the structural adjustment experiment which fundamentally changed the productive, investment, economic and socio-political landscapes. Food regimes analysis, with its focus on investment axes and comparative trends in global food restructuring, represents a powerful theoretical tool in situating historical and current industry challenges and structural conditions. The research uses focus groups as the primary participatory research vehicle and through this has identified grower defined, risk matrices. These matrices have been built in four separate pipfruit growing regions. Each prioritises risk events in terms of likelihood of occurrence and seriousness of consequence, in the orchard business enterprise context. Regionally specific risk construction and definition can assist in the prediction, and analysis, of the effects of deregulation (re-regulation), and influence future development trajectories for the New Zealand pipfruit industry and the regional communities where the industry is a major economic driver. Key Words: food regimes; food networks; qualitative method; focus group; risk; construction.
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    Factors that influence grower adoption and implementation of the ENZA Integrated Fruit Production programme : a thesis presented in partial fulfillment of the requirements for the degree of Masters of Applied Science in Agriculture - Horticulture Systems and Management at Massey University
    (Massey University, 1999) Stiefel, Heidi
    To maintain marker access to the key pipfruit export markets of Europe and the UK ENZAFRUIT New Zealand LTD has set a target of 100 percent grower adoption of the ENZA Integrated Fruit Production programme (ENZA-IFP) by the year 2001. In 1996 eighty eight growers had adopted the programme out of a total of 1650 growers nationally, hence the adoption rate required to met this target is very steep. However, little is known about New Zealand growers' attitudes towards the ENZA-IFP programme, or the factors that may influence the programme's adoption. Interviews of randomly selected IFP and non-IFP growers were held in Hawke's Bay and Nelson during August 1997. The purpose of the interviews was to determine the factors that influence the adoption of the ENZA-IFP programme, identify differences between IFP and non IFP growers, and identify themes of technology transfer methods that may encourage grower adoption of the ENZA-IFP programme. The results of the IFP and non-IFP case study research were cross compared, then compared and contrasted with the factors identified in the reviewed literature. The key reasons the IFP growers had adopted the ENZA-IFP programme were for philosophical and environmental factors. Market access was also a key motivating factor. Financial factors, perceived risk, and poor communication were the key factors hindering adoption tor the non-IFP growers. The main financial factors were loss of the USA supply programme incentive and a lack of financial incentives to adopt IFP. Perceived risk was in the form of a perceived increase in pest and disease damage and resulting financial loss. To reach ENZA's target of 100 percent grower adoption by 2001, growers need both clear guidelines on how this is going to be met and financial incentives over the transition period to motivate adoption. IFP technologies that bring direct financial benefits to growers, have a participatory technology transfer system, have a low level of complexity and perceived risk, and fit with a growers current production system and resources are likely to be adopted more readily. Keywords: Integrated Fruit Production, Adoption, Implementation
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    Total quality management in the New Zealand pipfruit industry : an exploratory study : a thesis presented in partial fulfilment of the requirements for the degree of Master in Quality Systems at Massey University, Palmerston North, Manawatu, New Zealand
    (Massey University, 2010) Doevendans, Hans
    Over the years, quality processes developed by guilds were followed by quality endinspections, quality control methods, quality assurance methods and Total Quality Management (TQM) systems. Quality Management has developed into a distinct direction in management thinking. There is substantial evidence that excellent companies use many elements of the Total Quality Management domain. This document aims to explore several concepts and developments in TQM as they may apply to- and be applied in the NZ pipfruit industry. It further aims to identify areas within the industry where identified TQM principles should be considered as valuable and consolidates these into a number of recommendations. Recommendations are general in nature due to the limitations attached to this study. The difference between quality management for manufacturing and service industries is discussed. Fundamental principles are highlighted for exploration of application in the pipfruit industry. There is practically no quality management literature about the pipfruit industry. The industry is different in that it deals with ‘live’ product and seasonal activity. The New Zealand pipfruit industry has been exposed to a number of volatile socio-economic changes in the last 15 years. The shape in which the industry emerged from these changes has not facilitated development of quality management processes. A number of stakeholders are interviewed to understand what TQM aspects they use in the running of their organisations. Some of these represent more than one activity type as they are ‘vertically integrated’. An additional survey of a wider group of stakeholders adds to understanding of TQM elements used in the pipfruit industry. Results indicate that there is some understanding of TQM principles but that organisations typically have short-term results focus rather than strategic quality positions. The seasonality of the industry hinders investment into employees, particularly seasonal employees. Cross-functional thinking, continuous improvement and participative company culture are not dominant features in the industry. The industry can find ways to improve its position by adopting a different fundamental thinking. Recommendations are made concerning strategy, people and culture. An integrated model is introduced in an attempt to present structure to the quality workings within the industry. This study shows that more work must be done to understand how TQM principles can be further developed to assist the NZ pipfruit industry and seasonal primary horticultural industries. Much benefit can be gained from advanced studies into the quality management within the pipfruit industry and horticultural seasonal industries.