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    A study of value creation through the use of 3PL and 4PL partners within the white goods manufacturing industry of China's domestic market : a thesis presented in partial fulfillment of the requirements for the degree of Master in Logistics and Supply Chain Management at Massey University, Auckland, New Zealand
    (Massey University, 2013) Gao, Shengjun
    Purpose – Over recent years many businesses have recognised that there are strong competitive advantages in adopting outsourcing of logistics functions to logistics providers worldwide. The aim of this research is to understand how Chinese white goods manufacturers utilise contract logistics to increase their profitability and customer service level. Design/methodology/approach – An interview-based approach was utilized to collect data from three of the leading Chinese domestic white goods manufacturers in mainland of China in 2011. Within-case study and cross-case study were the data analysis methods used in this study. Findings – Logistics Service Providers (LSP’s) do significantly and directly increase Chinese white goods manufacturers’ logistics performance efficiency and effectiveness, and in turn, increase their profitability, and indirectly increase customer service levels. Research limitations/implications – Findings are based on senior managers’ personal understandings and responses from three selected manufacturers, therefore personal biases and references could have possibly occurred. Due to time and financial limitations, only three manufacturers were selected from the many possible industry providers, so care needs to be taken not to assume that findings will always be completely representative of the industry. Practical implications – Competition in the field of white goods manufacturing has become more intense than ever before. Chinese white goods manufacturers need to spend all its resources on its core businesses, in order to increase competitiveness, and leave non-core business functions to outside contractors such as outsourcing logistics functions to a third party logistics (3PL) provider.
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    A study of the significance of relationship risk management in third party logistics in small & medium businesses in Tianjin, China : a thesis presented in partial fulfilment of the requirements for the degree of Master of Logistics and Supply Chain Management at Massey University, Albany, New Zealand
    (Massey University, 2012) Han, Ying
    The aim of this research is to study the significance of relationship risk management between third party logistics providers (3PL) and small to medium sized businesses (SMBs) in Tianjin, thereby identifying the problems and improvement opportunities within 3PL's in Tianjin's SMB environment. According to the factors analysed, this study reveals the 3PL provider users perspective and looks to identify the improvement opportunities in the Tianjin SMBs environment. The empirical research is used to explore the current implementation of 3PL industry in Tianjin; it also expresses which 3PL service is the most efficient; investigates the reasons for outsourcing to 3PL’s or not outsourcing to 3PL in Tianjin SMBs as the case may be; investigates the future opportunity of the 3PL industry in SMBs in Tianjin; analyses their perspectives and current problems; reveals the importance of Guanxi in relationship management for solving problem in 3PL; investigates how they build Guanxi for their business; expresses tends of selecting a Guanxi in future; and identifies the future plan of using Guanxi in 3PL industry in Tianjin. The results showed that use of 3PL has been widely accepted by Tianjin SMBs, and road freight is most efficient model in Tianjin. Moreover, currently, Guanxi still plays a significant role in relationship management in 3PL industry in Tianjin. With a high level of a large number of users are likely to maintain and moderately increase the use of international 3PL. However, treating usage of Guanxi in future, local companies are likely to slightly decrease the usage of Guanxi, foreign companies would keep high usage and increase to use Guanxi in their 3PL purpose. The results of this study provide useful information for both 3PL providers and users. Providers should be aware of the most efficient services, the potential trends and develop their capabilities according in terms of these future requirements. The experience of the companies in this study also provides insights as to the benefits of the current development and how to address the problems in the future.
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    The use of third party logistics services in China : a research report [i.e. thesis] presented in partial fulfillment of the requirements of the degree of Master of Logistics and Supply China [i.e. Chain] Management at Massey University, Auckland, New Zealand
    (Massey University, 2012) Chen, Jie
    The aim of this study is to understand the current status of Chinese third party logistics (3PL) industry, and investigate the situation of 3PL services usage in China. An empirical research study is carried out to determine: the extent use of the third party logistics services in China, reasons for Chinese firms outsourcing logistics activities, reasons for Chinese firms not outsourcing logistics activities, the level of satisfaction of the company that outsource 3PL for their 3PL providers, selection criteria for choosing 3PL providers, organization impact of logistics outsourcing and future trend of Chinese logistics services. The results of this study are gathered through an online survey questionnaire. The respondents are working in the Chinese firms with the management level position or above. The data is analyzed by SPSS, ANOVA and Chi-square test. The present study has found that outsourcing 3PL services become very popular in China, more than half of Chinese firms outsource 3PL services. The use of 3PL services will be increasing in the future. Most user firms are satisfied with their providers’ performance. However, there is still high expectation for providers to improve. In general, Chinese outsourcing firms believe that outsourcing 3PL services would gain a number of benefits and impose positive impacts on their firms.