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    Taking a Consumer-Led Approach to Identify Key Characteristics of an Effective Ecolabelling Scheme
    (MDPI (Basel, Switzerland), 2024-07-01) Hay C; Meyer K; Rutherford-Carr G; Hill JP; Hort J; Johnson L
    A gap exists between consumer adoption of sustainable purchasing habits and the behavioural changes required to significantly decrease planetary environmental impact. Current ecolabels do not enable purchasing based on environmental impact, and an effective labelling scheme is required to change purchasing priorities. Using focus groups, ecolabels with components varying in the depth of environmental information conveyed, visual features employed, as well as product comparability and scalability of design, were evaluated by consumers with differing levels of environmental awareness. Independent, credible information accessible to consumers of varying environmental awareness was a participant priority. In-depth data communicated through a bar or pie chart with an interpretable holistic message across all environmental factors was preferred. Colour-coded components offering product comparisons and scalable to the size of the packaging, product value, and lifetime were most likely to empower environmentally motivated purchasing. Insights can inform the development of an effective ecolabelling scheme that equips consumers to adopt more sustainable purchasing habits.
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    The true cost of milk: Environmental deterioration vs. profit in the New Zealand dairy industry
    (AgEcon, 29/08/2014) Foote K; Joy MK
    Over the past two decades, major increases in production have occurred in the New Zealand dairy industry. This has required the use of externally sourced inputs, particularly fertiliser, feed supplements, and irrigation. Contemporary New Zealand dairy farming practice incurs environmental externalities: impacts that are not paid for by the dairy farmer. Hence, the public is left to deal with these externalities, both regarding the economic responsibility and environmental degradation. This study estimated that the economic cost of environmental externalities is higher than the 2012 dairy export revenue of $11.6 billion.