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    Subsistence food production and marketing in Papua New Guinea : a research paper presented in partial fulfilment of the requirements for the degree of Master in Philosophy in Development Studies at Massey University
    (Massey University, 1994) Peng, Peter Benjamen
    Agriculture is the main component of the economic sector of the Less Developed Countries (LDC's) of Asia, Africa and Latin America. In most of these countries, which includes Papua New Guinea (PNG), subsistence agriculture dominates despite the tremendous advances in agricultural technology elsewhere, especially in Developed Countries, in the course of the twentieth century. The characteristic feature of these subsistence farms is low productivity which means small, if any, production surplus over consumption, which results in very little trade between the agriculture sector and other sectors of the country. In LDC's, this has often led to declining food production and increased dependence on imported food as the bulk of domestic food supply is produced by the subsistence sector. In PNG, very similar trends are noted. This paper examines some issues affecting smallholder agriculture and implications for increasing agricultural productivity in PNG. Specifically, the research problem and the focus of this study is firstly, how to increase subsistence food production and secondly, how to effectively move the rural surplus to urban consumers where it is required. To increase productivity, LDC's are faced with two choices; extend land area under cultivation if land is available or improve agricultural technology if land is scarce. While PNG is relatively well endowed with land (more than four times the average for developing countries) , much of the land is too mountainous to convert to arable land, with only less than 0.3 per cent of the land used for annual crops and grazing. The choice of strategy thus is determined by land. This paper shows that the PNG government has under-invested in agriculture, particularly subsistence agriculture. Further investment in research and technology is required, focusing especially on their farming systems. Traditional farmers are not traditionalist by choice. Agricultural techniques have been developed over centuries, through years of accumulated experience of generations of farmers. Extensive literature in agriculture economics show that traditional farmers cannot normally adopt technological innovations unless the circumstances in which they operate are first changed. The important role of marketing in economic development is also underplayed. It is a common fallacy to assume that markets when left to their own devices can lead to increased productivity and efficiency within the distribution system. Government intervention is also necessary in marketing to achieve social goals of self sufficiency in food production. This study attempts to demonstrate that given the right incentives, mostly institutional and technological, subsistence food production can be increased in PNG.
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    Market in their palms? : exploring smallholder farmers' use of mobile phone farming applications and their effect on the farmers' farming, marketing and well-being : a case study of selected counties in Kenya : a thesis presented in partial fulfilment of the requirements for the degree of Master of Philosophy in Development Studies at Massey University, Palmerston North, New Zealand
    (Massey University, 2014) Ajwang, Fredrick Odhiambo
    The role of technology in development has been discussed in wide and varied literature. Over the course of history, technology has facilitated the process of development by helping individuals transcend some of the problems they face in their daily life. In recent times, the revolution in information and communication technology has come to play a crucial role in development and poverty reduction. This study explored the use of such technology, in this case the mobile phone farming applications, by smallholder farmers in Kenya to facilitate their agricultural production and marketing. The aim of the study was to explore the use of the mobile phone farming applications by the smallholder farmers to access markets and information and to assess the effects of their use on the farmers’ farming and marketing experience as well as their well-being outcomes. The results from the study indicate that the mobile phone faming applications have facilitated the smallholder farmers to access markets and marketing information. These applications have been effective in reducing the information search costs and marketing transaction costs for the smallholder farmers leading to enhanced access to information and markets. The reduced marketing transaction costs have, in turn, led to increased market participation by the smallholder farmers. Evidence from the literature indicates that when smallholder farmers have increased access to market information, their power in the market, in terms of their ability to bargain with traders, increases. In this study, it was also found that the rural farmers had been empowered by their increased access to information and they could, therefore, engage in price negotiation with potential buyers. This, together with access to higher paying markets, led to an increase in the farmers’ income. Furthermore, the use of these applications facilitated the farmers to form networks with other farmers and traders. These networks, eventually became, an important source of marketing and production information to the farmers. In contrast, it was found that the mobile phone farming applications were not effective in providing agricultural production information to the smallholder farmers. As a result, the farmers were using other means to access agricultural production information. These included the use of the internet and the networks and linkages with other farmers to access agricultural production information. However, evidence from the study indicates that, these mobile phone farming applications have a potential of facilitating smallholder farmers’ access to information and markets in Kenya.
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    Creating intoxigenic environments: Marketing alcohol to young people in Aotearoa New Zealand
    (Elsevier, 2008-09) McCreanor, Tim; Moewaka Barnes, Helen; Kaiwai, Hector; Borell, Suaree; Gregory, Amanda
    Alcohol consumption among young people in New Zealand is on the rise. Given the broad array of acute and chronic harms that arise from this trend, it is a major cause for alarm and it is imperative that we improve our knowledge of key drivers of youth drinking. Changes wrought by the neoliberal political climate of deregulation that characterised the last two decades in many countries including Aotearoa New Zealand have transformed the availability of alcohol to young people. Commercial development of youth alcohol markets has seen the emergence of new environments, cultures and practices around drinking and intoxication but the ways in which these changes are interpreted and taken up is not well understood. This paper reports findings from a qualitative research project investigating the meaning-making practices of young people in New Zealand in response to alcohol marketing. Research data included group interviews with a range of Maori and Pakeha young people at three time periods. Thematic analyses of the youth data on usages of marketing materials indicate naturalisation of tropes of alcohol intoxication. We show how marketing is used and enjoyed in youth discourses creating and maintaining what we refer to as intoxigenic social environments. The implications are considered in light of the growing exposure of young people to alcohol marketing in a discussion of strategies to manage and mitigate its impacts on behaviour and consumption.
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    Consuming identities: alcohol marketing and the commodification of youth experience
    (Informa Healthcare, 2005-12) McCreanor, Tim; Moewaka Barnes, Helen; Gregory, Mandi; Kaiwai, Hector; Borell, Suaree
    Marketing has successfully used the postmodern turn in conceptualisations of the human subject and incorporated contemporary theorising of identities and self into its understanding of the key drivers of consumption. Such developments clearly converge in alcohol marketing practices that target young people where commercialized youth identities available for consumption and engagement are a significant element. This paper reports data from young people that reflect the uptake of such identities and considers the challenges that these developments represent for public health and the wellbeing of young people.
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    Youth identity formation and contemporary alcohol marketing
    (Taylor & Francis, 2005) McCreanor TN; Greenaway A; Moewaka Barnes HE; Borell SS; Gregory MJ
    This paper considers linkages between contemporary marketing theory and practice, and emerging conceptualizations of identity, to discuss implications for public health concerns over alcohol use among young people. Particular attention is paid to the theorizing of consumption as a component of youth identities and the ways in which developments of marketing praxis orients to such schemata. The authors' analyses of exemplars of marketing materials in use in Aotearoa New Zealand, drawn from their research archive, emphasize the sophistication and power of such forms of marketing. They argue that public health policy and practice must respond to the interweaving of marketing and the self-making practices of young people to counter this complex threat to the health and well-being of young people. © 2005 Taylor & Francis.