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    Business va'avanua: cultural hybridisation and indigenous entrepreneurship in the Bouma National Heritage Park, Fiji : a thesis presented in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Social Anthropology, Massey University, Palmerston North, New Zealand
    (Massey University, 2009) Farrelly, Trisia Angela
    This thesis explores the ways community-based ecotourism development in the Bouma National Heritage Park was negotiated at the nexus of Western entrepreneurship and the vanua, an indigenous epistemology. In 1990, the Bouma tribe of Taveuni, Fiji established the Bouma National Heritage Park. A growing dependence on the market economy and a desire to find an economic alternative to commercial logging on their communally-tenured land, led to their decision to approach the New Zealand government for assistance to establish the Park. The four villages involved have since developed their own community-based ecotourism enterprises. Despite receiving first place in a British Airways Tourism for Tomorrow Award category in 2002, there was a growing sense of social dysfunction in Bouma during the research period. According to my participants, this was partly due to the community-based ecotourism development process which had paid little attention to the vanua. Largely through talanoa as discussion, the people of Bouma have become increasingly conscious of references to the vanua values in their own evaluation and management of the projects. This thesis draws on Tim Ingold’s (2000) ‘taskscapes’ as, like the vanua, they relationally link humans with other elements of the environment within their landscape. This contrasts with a common Western epistemological approach of treating humans as independent of other cosmological and physical elements and as positioned against the landscape. Largely due to its communal nature, it may be argued that the vanua is incompatible with values associated with Bouma’s Western, capitalist-based ecotourism models. However, in this thesis I argue that despite numerous obstacles, the Bouma National Heritage Park is one example of a tribe’s endeavours to culturally hybridise the vanua with entrepreneurship to create a locally meaningful form of indigenous entrepreneurship for the wellbeing of its people. The Bouma people call this hybrid ‘business va’avanua’. Informal talanoa is presented in this thesis as a potential tool for political agency in negotiating issues surrounding community-based ecotourism and business va’avanua.
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    Evaluation of the potential of ecotourism to contribute to local sustainable development : a case study of Tengtou Village, China : a thesis presented in partial fulfillment of the requirements for the degree of Master of Philosophy in Development Studies at Massey University, New Zealand
    (Massey University, 2008) Jiang, Jingjing
    In the last few decades, “ecotourism” has emerged as a much talked about topic that is frequently linked to the term “sustainable development”. Despite the fact that the definition of ecotourism has been expanded from primarily pristine nature-based areas to modified areas, relatively few studies have been devoted to evaluating the relationship between “ecotourism” and “sustainable development” in those destinations. To address this research need, this thesis attempts to analyse the potential of ecotourism as a strategy for sustainable development, where it does not depend only on nature-based opportunities. Relevant literature on the topics of ecotourism and sustainable development was examined to develop a framework to assess ecotourism in a case study area. The case study employed was Tengtou village, China, which is one of the earliest national eco-villages. Tengtou hosted 76,200 tourists in 2006. Data was collected using qualitative methods, which included semi-structured interviews, informal discussions, focus groups, participant observation and questionnaire surveys. The research revealed that ecotourism has brought a variety of favourable impacts, and the local people hold optimistic attitudes about ecotourism, which indicate the feasibility of the ecotourism industry and the comparative success it has achieved. On the other hand, the research also found several potentially adverse effects, which suggest that ecotourism does not yet make a full contribution to local sustainable development. This thesis concludes that effective regulation and sound planning play a significant role in enabling the sustainability of ecotourism. Meanwhile, the importance of local people’s active involvement at different levels of ecotourism development in ensuring ecotourism’s success, in the long term, was also revealed. This issue of local participation, strongly pushed in the international ecotourism literature, is not something which has characterised most ecotourism initiatives in China to date. Further, considering the increasing number of tourists, the management of tourists and the expansion of physical infrastructure need to be strengthened in the research area.