Skytrax audits and ranks airlines internationally in its yearly
‘Official World Airline Star Ranking’. Unfortunately, its activity is severely
restricted, at most covering just 30% of those airlines listed as open for
review by passengers in its website in 2010. This research article explored
the possibility of using a readily available variable as predictor, as an
alternative way of ranking the remaining 70% of airlines in a simpler and
more straightforward manner. The regression formula retained correlated
highly with the criterion variable, accounting for 47% of its variance, thus
supporting the viability of using customer reviews as a possible way of
predicting ranking scores for airlines not officially audited by Skytrax.
Pérezgonzález Jose D & Andrew Gilbey (2011). Predicting Skytrax’s Official World Airline Star ratings from customer reviews. Aviation Education and Research Proceedings, vol 2011, pp 48-50.