Predicting Skytrax’s Official World Airline Star ratings from customer reviews
Loading...
Date
2011
DOI
Open Access Location
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Rights
Abstract
Skytrax audits and ranks airlines internationally in its yearly
‘Official World Airline Star Ranking’. Unfortunately, its activity is severely
restricted, at most covering just 30% of those airlines listed as open for
review by passengers in its website in 2010. This research article explored
the possibility of using a readily available variable as predictor, as an
alternative way of ranking the remaining 70% of airlines in a simpler and
more straightforward manner. The regression formula retained correlated
highly with the criterion variable, accounting for 47% of its variance, thus
supporting the viability of using customer reviews as a possible way of
predicting ranking scores for airlines not officially audited by Skytrax.
Description
Keywords
Skytrax, Airline rankings, Ranking prediction, Customer reviews
Citation
Pérezgonzález Jose D & Andrew Gilbey (2011). Predicting Skytrax’s Official World Airline Star ratings from customer reviews. Aviation Education and Research Proceedings, vol 2011, pp 48-50.