This discussion paper is based on empirical material looking at the social impact of The Warehouse (TW) on small town NZ. The results of this research show that Māori have a more positive orientation to The Warehouse than the non-Māori population. This paper provides some explanations of why this could be the case in small town New Zealand. The discussion paper suggests that large-format retail researchers need to be more careful when arguing that large-format retailers negatively affect small towns: the impact of their entry depends on socio-economic factors and the ethnic circumstances of various groups in the community and their outlying areas.
Sayers, J., Low, W. & Davenport, E. (2007). The impact of The Warehouse on New Zealand small towns: A discussion paper with specific reference to Maori. Massey University. Department of Management and International Business Research Working Paper Series 8.