Organisational aesthetics is a burgeoning field with a growing community of scholars engaged in arts-based approaches to research. Recent developments in this field have their origins in the works of early Enlightenment writers such as Vico, Baumgarten and Kant. This paper examines the contributions of these three philosophers and in particular focuses on Vico’s awareness of history and myth; Baumgarten’s notion of sensation and its relationship to rationality; and Kant’s investigations into form and content. By drawing on these ideas, the contemporary aesthetic researcher is informed by qualities such as an alert imagination, comfort with the chaotic, backward thinking, and attention to inner sensations and perceptions, which all work together to provide a coherent view of the organisation as a gestalt.
Bathurst, R. (2006). The genesis of organisational aesthetics. (Department of Management and International Business Research Working Paper Series 2006, no. 3). Auckland, NZ: Massey University. Department of Management and International Business.