Navigating Differences in Institutions Toward Value Co-Creation

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dc.contributor.authorSmith, R-Aen_US
dc.contributor.authorRosenstreich, Den_US
dc.contributor.authorHoldershaw, Jen_US
dc.contributor.editorConduit, Jen_US
dc.contributor.editorPlewa, Cen_US
dc.contributor.editorWilkie, Den_US
dc.coverage.spatialAdelaide, Australiaen_US
dc.date.available2018en_US
dc.date.finish-date5/12/2018en_US
dc.date.issued2018en_US
dc.date.start-date3/12/2018en_US
dc.description.abstractMuch research has been conducted in the areas of value co-creation and the service encounter. However, there is a dearth of information on how these two areas are experienced by consumers and service providers who have different behavioural, social and cognitive approaches to the service encounter. This study will explore these approaches, called institutions, through the lens of the service dominant logic paradigm. The social services encounter is under-researched in the area of marketing and often presents an environment where the service providers and consumers differ in their institutions because of their varying social realities. Theoretically, the research will contribute to the services marketing literature on value co-creation and service encounters by providing insight into how service providers and consumers negotiate differences to co-create value. The research will also add to the literature by developing a construct to guide the testing of institutional variables within the services marketing discipline.en_US
dc.description.confidentialFALSEen_US
dc.description.place-of-publicationAdelaideen_US
dc.format.extent672 - 675en_US
dc.identifierhttps://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdfen_US
dc.identifier.citation2018 ANZMAC Conference Proceedings, 2018, pp. 672 - 675en_US
dc.identifier.elements-id420394
dc.identifier.harvestedMassey_Dark
dc.identifier.isbn978-1-877040-65-8en_US
dc.identifier.urihttps://hdl.handle.net/10179/14367
dc.publisherUniversity of Adelaideen_US
dc.publisher.urihttps://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdfen_US
dc.relation.isPartOf2018 ANZMAC Conference Proceedingsen_US
dc.relation.urihttps://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdfen_US
dc.rightsCopyright © 2018 University of Adelaideen_US
dc.sourceANZMAC 2018. CONNECT. ENGAGE. TRANSFORM.en_US
dc.subjectvalue co-creation, institutions, service dominant logicen_US
dc.titleNavigating Differences in Institutions Toward Value Co-Creationen_US
dc.typeConference Paper
pubs.notesNot knownen_US
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
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