Consuming identities: alcohol marketing and the commodification of youth experience

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dc.contributor.authorMcCreanor, Tim
dc.contributor.authorMoewaka Barnes, Helen
dc.contributor.authorGregory, Mandi
dc.contributor.authorKaiwai, Hector
dc.contributor.authorBorell, Suaree
dc.date.accessioned2010-11-19T01:54:13Z
dc.date.available2010-11-19T01:54:13Z
dc.date.issued2005-12
dc.description.abstractMarketing has successfully used the postmodern turn in conceptualisations of the human subject and incorporated contemporary theorising of identities and self into its understanding of the key drivers of consumption. Such developments clearly converge in alcohol marketing practices that target young people where commercialized youth identities available for consumption and engagement are a significant element. This paper reports data from young people that reflect the uptake of such identities and considers the challenges that these developments represent for public health and the wellbeing of young people.en_US
dc.identifier.citationMcCreanor, T., Moewaka Barnes, H., Gregory, M., Kaiwai, H., & Borell, S. (2005). Consuming identities: alcohol marketing and the commodification of youth experience. Addiction Research and Theory, 13(6), 579- 590. doi: 10.1080/16066350500338500en_US
dc.identifier.issn1606-6359
dc.identifier.urihttp://hdl.handle.net/10179/1857
dc.language.isoenen_US
dc.publisherInforma Healthcareen_US
dc.relation.isbasedonInforma Healthcareen_US
dc.relation.isformatofhttp://dx.doi.org/10.1080/16066350500338500en_US
dc.subjectMarketingen_US
dc.subjectYouthen_US
dc.subjectYoung peopleen_US
dc.subjectPublic healthen_US
dc.subjectAlcoholen_US
dc.subjectConsumptionen_US
dc.subjectIdentitiesen_US
dc.subject.otherFields of Research::320000 Medical and Health Sciences::321200 Public Health and Health Services::321299 Public health and health services not elsewhere classifieden_US
dc.titleConsuming identities: alcohol marketing and the commodification of youth experienceen_US
dc.typeJournal Articleen_US
massey.contributor.authorMcCreanor, Tim
massey.contributor.authorMoewaka Barnes, Helen
massey.contributor.authorGregory, Mandi
massey.contributor.authorKaiwai, Hector
massey.contributor.authorBorell, Suaree
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