Te Rangahau o Te Tuakiri Māori me ngā Waiaro ā-Pūtea The Māori Identity and Financial Attitudes Study | MIFAS: Selected descriptive statistics wave 1

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University of Auckland
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How does cultural identity matter for Māori economic decision-making? Te Rangahau oTe Tuakiri Māori me Nga Waiaro a-Pütea | The Māori Identity and Financial AttitudesStudy (MIFAS) aims to address this question. The MIFAS is the first large-scale (n = 7,019)nationwide study of Māori aged 18 and over that aims to correlate personal cultural beliefsand practices to economic choices. This report presents selected analyses from the first waveof data collection for MIFAS. It has been designed it to be accessible and easy to read as asupplement to academic publications. 1 The purpose of the document is to promote discussionand inform deeper data analyses. All statistical analyses in this report were conducted by Dr.Joaquín Bahamondes with support and comments from the co-authors. The initial wave of the MIFAS collected data from Māori aged 18 and over who completed a pen-and-paper questionnaire in 2017. The original MIFAS survey contained over 340 items including measures of perceptions of business success, individualism versus collectivism, materialism; attitudes towards sustainability and money; access to social capital; feelings of inclusion within Aotearoa New Zealand society; utilisation of financial products and services provided by iwi organisations versus mainstream financial institutions; financial literacy; career aspirations; political orientations; and levels of stress and other measures of health and well-being. The MIFAS research group (responsible for strategic oversight, design and day-to-day maintenance of the study) now includes; Associate Professor Carla Houkamau (Primary Investigator, Faculty of Business and Economics, University of Auckland), Professor Chris Sibley (School of Psychology, University of Auckland), Dr Kiri Dell (Faculty of Business and Economics, University of Auckland), Dr Jamie Newth (Faculty of Business and Economics, University of Auckland) and Dr Jason Mika (School of Management, Massey University). The MIFAS group are most grateful to the participants in this research who have given their valuable time and energy to be part of the study. We also acknowledge the role of our close colleague and friend, Associate Professor Mānuka Hēnare (now retired). Mānuka played an important role in the early days of the MIFAS, by supporting the development of the survey and also helping interpret it. We also acknowledge support from our funders. The Royal Society of New Zealand, who awarded the Marsden Fund Grant which allowed us to start the MIFAS. The specific grant was titled, “How great can we be? Identity leaders of the Māori economic renaissance” (15-UOA-316). Ngā Pae o te Māramatanga (NPM) (New Zealand's Māori Centre of Research Excellence (CoRE) funded by the Tertiary Education Commission (TEC) and hosted by The University of Auckland) supported the second round of the MIFAS survey which was sent to 5,300 Māori in July-August 2020. As noted earlier, with a data set this size, phases of interrelated data analyses are required. We have barely started to “scratch the surface”, and the data analyses process is still ongoing. Data from this study will continue to be shared as continue to deepen our understanding of how cultural identity matters for Māori economic development. Ngā mihi, Carla Houkamau, Kiri Dell, Jamie Newth, Jason Mika and Chris Sibley
Māori identity, Māori values, Māori business
Te Rangahau o Te Tuakiri Māori me ngā Waiaro ā-Pūtea The Māori Identity and Financial Attitudes Study | MIFAS: Selected descriptive statistics wave 1, 2020, pp. 1 - 29 (29)