Store Prototypes and Retail Brand Development

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dc.contributor.authorMurray, Jen_US
dc.contributor.authorTeller, Cen_US
dc.contributor.authorMurphy, Aen_US
dc.contributor.authorElms, Jen_US
dc.contributor.editorConduit, Jen_US
dc.contributor.editorPlewa, Cen_US
dc.contributor.editorWilkie, Den_US
dc.coverage.spatialAdelaideen_US
dc.date.available2/12/2018en_US
dc.date.finish-date5/12/2018en_US
dc.date.issued2/12/2018en_US
dc.date.start-date3/12/2018en_US
dc.description.abstractThis research examines the role of consumers’ processing of store prototype designs in the development of a retail brand. Three prototype generations of the same grocery retailer are examined using multi-group comparisons and structural equations modelling. The findings indicate how minor prototype changes induce fluency affects, automaticity and integral affects at the store-level and brand loyalty and credibility at the retail-level. Different store and retail-level effects result from the processing of established and changed prototype designs. This research thus responds to calls for branding research to consider the fluidity of meanings that consumers attribute to brands and the processes that lead to short and long-term retail brand development.en_US
dc.description.confidentialFALSEen_US
dc.description.place-of-publicationAdelaideen_US
dc.format.extent64 - 67 (4)en_US
dc.identifierhttps://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdfen_US
dc.identifier.citationANZMAC 2018 Conference Proceedings, 2018, pp. 64 - 67 (4)en_US
dc.identifier.elements-id420017
dc.identifier.harvestedMassey_Dark
dc.identifier.isbn978-1-877040-65-8en_US
dc.identifier.urihttps://hdl.handle.net/10179/14242
dc.publisherThe University of Adelaideen_US
dc.publisher.urihttps://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdfen_US
dc.relation.isPartOfANZMAC 2018 Conference Proceedingsen_US
dc.relation.urihttps://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdfen_US
dc.rightsThe University of Adelaideen_US
dc.sourceANZMAC 2018en_US
dc.subjectretailen_US
dc.subjectbranden_US
dc.subjectprototypeen_US
dc.titleStore Prototypes and Retail Brand Developmenten_US
dc.typeConference Paper
pubs.notesNot knownen_US
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/PVC's Office - Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
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