Home-based internet businesses as drivers of variety

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dc.contributor.authorSayers, Janet
dc.contributor.authorVan Gelderen, Marco
dc.contributor.authorKeen, Caroline
dc.date.accessioned2008-05-19T00:58:29Z
dc.date.available2008-05-19T00:58:29Z
dc.date.issued2007
dc.description.abstractThe paper shows how and why Home-Based Internet Businesses are drivers of variety. This paper argues, by means of five theoretical perspectives, that because of the variety HBIBs generate, they contribute to the economy over and above their direct and indirect contributions in terms of revenue and employment. A multiple case study approach is employed studying the best practices of eight HBIBs. It is found that HBIBs generate variety because of the unique way in which they operate, and because of the reasons why they are started. How HBIBs operate can be captured in the acronym SMILES: Speed, Multiple income, Inexpensive, LEan, and Smart. They are founded (amongst other motives) for reasons of autonomy, freedom and independence. Both aspects – the how and why – of HBIBs are conducive to the creation of variety as they facilitate trial-and-error commercialization of authentic ideas. Five theoretical perspectives posit that variety is important for the industry and the economy: evolutionary theory, strategic management, organic urban planning, opportunity recognition, and the knowledge economy. The findings are discussed in the context of each perspective.en_US
dc.identifier.citationSayers, J.; Van Gelderen, M.; Keen, C. (2007). Home-based internet businesses as drivers of variety. (Department of Management and International Business Research Working Paper Series 2006, no. 5). Auckland, NZ: Massey University. Department of Management and International Business.en_US
dc.identifier.issn1177-2611
dc.identifier.urihttp://hdl.handle.net/10179/650
dc.publisherMassey University. Department of Management and International Businessen_US
dc.relation.isformatofhttp://masseyintl.zes.zeald.com/site/masseyintl/files/Working%20Parers/2007/working%20papers%202007%20-%205.pdfen_US
dc.relation.ispartofseriesMassey University. Department of Management and International Business Research Working Paper Seriesen_US
dc.relation.ispartofseries2007, no. 5en_US
dc.subjectHome-based businessen_US
dc.subjectHome-based internet businessen_US
dc.subjectMicro businessen_US
dc.subjectVarietyen_US
dc.subjectDiversityen_US
dc.subjectEntrepreneurshipen_US
dc.subject.otherFields of Research::350000 Commerce, Management, Tourism and Services::350200 Business and Managementen_US
dc.titleHome-based internet businesses as drivers of varietyen_US
dc.typeWorking Paperen_US
massey.contributor.authorSayers, Janet
massey.contributor.authorVan Gelderen, Marco
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