Gendered objectification of weight stigma in social media: a mixed method analysis

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dc.contributor.authorWanniarachchi, VUen_US
dc.contributor.authorMathrani, Aen_US
dc.contributor.authorSusnjak, Ten_US
dc.contributor.authorScogings, Cen_US
dc.coverage.spatialFremantle, Western Australiaen_US
dc.date.accessioned2022-11-29T22:43:03Z
dc.date.available2019-12-09en_US
dc.date.available2022-11-29T22:43:03Z
dc.date.finish-date2019-12-11en_US
dc.date.issued2019-12-09en_US
dc.date.start-date2019-12-09en_US
dc.description(c) The Author/s. This is an open-access article distributed under the terms of the CreativeCommons Attribution-NonCommercial 3.0 Australia License, which permits non-commercial use,distribution, and reproduction in any medium, provided the original author and ACIS are credited.en_US
dc.description.abstractRising popularity of social media platforms has led to many online exchanges on emergent topics by citizens globally. The growth in obesity rates worldwide has fuelled ongoing obesity-related discussions over social media. This study investigates the existence of weight stigma targeted towards different genders in online discussions. Using a mixed method analysis approach, we examined sentiments and word co-occurrences associated with weight stigma from the data corpus captured from Twitter and YouTube. Using the objectification theory as the underlying theory to examine the experiential consequences, our study reveals many sentiments over online discourses and reports significant gender based differences in the stigmatising content, with more intensity in negative emotions targeting female objectification than males. This study bridges data mining and social construction studies with embedded analytics to share new insights on human behaviours that can help extend our understanding of sentiments that lead to male and female objectification.en_US
dc.description.confidentialfalseen_US
dc.description.place-of-publicationFremantle, Western Australiaen_US
dc.format.extent362 - 372 (11)en_US
dc.identifierhttps://www.acis2019.org/Papers/ACIS2019_PaperFIN_077.pdfen_US
dc.identifier.citationAustralasian Conference on Information Systems, 2019, pp. 362 - 372 (11)en_US
dc.identifier.elements-id428784
dc.identifier.harvestedMassey_Dark
dc.identifier.urihttp://hdl.handle.net/10179/17733
dc.publisher.urihttps://www.acis2019.org/Papers/ACIS2019_PaperFIN_077.pdfen_US
dc.relation.isPartOfAustralasian Conference on Information Systemsen_US
dc.rightsCC BY-NC 3.0 AUen_US
dc.source30th Australasian Conference on Information Systemsen_US
dc.subjectObesityen_US
dc.subjectweight stigmaen_US
dc.subjectsocial mediaen_US
dc.subjectmixed methoden_US
dc.subjectobjectificationen_US
dc.subjectsentimentsen_US
dc.titleGendered objectification of weight stigma in social media: a mixed method analysisen_US
dc.typeConference Paper
pubs.notesNot knownen_US
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/College of Sciences
pubs.organisational-group/Massey University/College of Sciences/PVC's Office - College of Sciences
pubs.organisational-group/Massey University/College of Sciences/School of Mathematical and Computational Sciences
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