Youth identity formation and contemporary alcohol marketing

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dc.contributor.authorMcCreanor, Timothy
dc.contributor.authorGreenaway, Alison
dc.contributor.authorMoewaka Barnes, Helen
dc.contributor.authorBorell, Suraee
dc.contributor.authorGregory, Amanda
dc.date.accessioned2010-11-04T05:11:52Z
dc.date.available2010-11-04T05:11:52Z
dc.date.issued2005-09
dc.description.abstractThis paper considers linkages between contemporary marketing theory and practice, and emerging conceptualizations of identity, to discuss implications for public health concerns over alcohol use among young people. Particular attention is paid to the theorizing of consumption as a component of youth identities and the ways in which developments of marketing praxis orients to such schemata. The authors’ analyses of exemplars of marketing materials in use in Aotearoa New Zealand, drawn from their research archive, emphasize the sophistication and power of such forms of marketing.They argue that public health policy and practice must respond to the interweaving of marketing and the self-making practices of young people to counter this complex threat to the health and well-being of young people.en_US
dc.identifier.citationMcCreanor, T., Greenaway, A., Moewaka Barnes, H., Borell, S., & Gregory, A. (2005). Youth identity formation and contemporary alcohol marketing. Critical Public Health, 15(3), 251-262. doi: 10.1080/09581590500372345en_US
dc.identifier.issn1469-3682
dc.identifier.urihttp://hdl.handle.net/10179/1816
dc.language.isoenen_US
dc.publisherTaylor and Francisen_US
dc.relation.isbasedonCritical Public Healthen_US
dc.relation.isformatofhttp://dx.doi.org/10.1080/09581590500372345en_US
dc.subjectYouthen_US
dc.subjectIdentityen_US
dc.subjectAlcoholen_US
dc.subjectMarketingen_US
dc.subjectPublic healthen_US
dc.subject.otherFields of Research::320000 Medical and Health Sciences::321200 Public Health and Health Servicesen_US
dc.titleYouth identity formation and contemporary alcohol marketingen_US
dc.typeJournal Articleen_US
massey.contributor.authorMcCreanor, Timothy
massey.contributor.authorGreenaway, Alison
massey.contributor.authorMoewaka Barnes, Helen
massey.contributor.authorBorell, Suaree
massey.contributor.authorGregory, Amanda
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