It's my life: Evaluation report

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dc.contributor.authorTilley EN
dc.contributor.authorPage W
dc.contributor.authorBalasubramanian R
dc.contributor.authorO'Meara R
dc.contributor.authorGee S
dc.contributor.authorHazou R
dc.contributor.authorGalloway C
dc.contributor.authorWaterworth C
dc.contributor.authorBrown A
dc.contributor.authorSteelsmith M
dc.contributor.authorSligo F
dc.contributor.authorKingi TK
dc.contributor.authorJones L
dc.contributor.authorPage R
dc.contributor.authorLove TR
dc.contributor.authorSoma J
dc.date.accessioned2023-07-23T20:51:57Z
dc.date.available2014-11-28
dc.date.available2023-07-23T20:51:57Z
dc.date.issued2014-11-28
dc.description.abstractThis report presents a snapshot of some outcomes from the by-youth for-youth It's My Life youth smokefree research project, which was funded by the Pathway to Smokefree New Zealand 2025 Innovation Fund. The report includes quantitative data from the It’s My Life pre and post evaluation surveys, campus cessation reporting, and social media analytics, plus qualitative data from youth participants in the project. Two key results from the Massey University surveys are that over the It’s My Life campaign timeframe, smokers’ desire to quit increased and tolerance of the tobacco industry, in general but also particularly among smokers, reduced. We interpret these results as an endorsement of the decision by the young people who designed the campaign not to vilify smokers but to use positive empowerment themes to make smokers feel supported and encouraged to take back control of their lives from tobacco companies.
dc.description.commissioning-bodyMinistry of Health
dc.description.confidentialfalse
dc.format.extent1 - 38
dc.identifier.citationIt's My Life Evaluation Report: Evaluation summary 28 November 2014, 2014, pp. 1 - 38
dc.identifier.elements-id344578
dc.identifier.harvestedMassey_Dark
dc.identifier.urihttp://hdl.handle.net/10179/10940
dc.publisherSchool of English & Media Studies, Massey University
dc.relation.isPartOfIt's My Life Evaluation Report: Evaluation summary 28 November 2014
dc.subjectparticipatory communication campaigning
dc.subjecthealth communication
dc.subjectsmoking cessation
dc.titleIt's my life: Evaluation report
dc.typereport
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/College of Creative Arts
pubs.organisational-group/Massey University/College of Creative Arts/PVC's Office - College of Creative Arts
pubs.organisational-group/Massey University/College of Health
pubs.organisational-group/Massey University/College of Health/School of Health Science
pubs.organisational-group/Massey University/College of Humanities and Social Sciences
pubs.organisational-group/Massey University/College of Humanities and Social Sciences/School of Humanities, Media & Creative Communication
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
pubs.organisational-group/Massey University/Other
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