The effect of propaganda about climate change on people’s desire to fly

Abstract

The theory of Psychological Reactance suggests that in response to regulations or impositions that impinge upon real or perceived freedoms and autonomy, people may find the restricted behaviour or product appeared more desirable. This reaction is especially common when individuals feel obliged to adopt a particular opinion or engage in a specific behaviour (Brehm & Brehm, 1981). Many sources suggest that aviation has a significant effect on global warming (e.g., Greenpeace). This pilot study explored whether, via the phenomenon of Psychological Reactance, people’s desire for air travel increases following exposure to propaganda about climate change and global warming.