Celebrity endorsement and parasocial relationships on social media

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dc.contributor.authorHess, Aen_US
dc.contributor.authorDodds, Sen_US
dc.contributor.authorRahman, Nen_US
dc.contributor.editorRichard, Jen_US
dc.contributor.editorKadirov, Den_US
dc.coverage.spatialWellingtonen_US
dc.date.accessioned2020-01-22T03:24:49Z
dc.date.available2019-12-04en_US
dc.date.available2020-01-22T03:24:49Z
dc.date.finish-date2019-12-04en_US
dc.date.issued2019-12-04en_US
dc.date.start-date2019-12-02en_US
dc.description.confidentialfalseen_US
dc.format.extent574 - 577 (4)en_US
dc.identifier.citationhttps://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdf, 2019, pp. 574 - 577 (4)en_US
dc.identifier.elements-id428357
dc.identifier.harvestedMassey_Dark
dc.identifier.issn1447-3275en_US
dc.identifier.urihttp://hdl.handle.net/10179/15112
dc.relation.isPartOfhttps://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdfen_US
dc.relation.urihttps://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdfen_US
dc.sourceANZMACen_US
dc.titleCelebrity endorsement and parasocial relationships on social mediaen_US
dc.typeConference Paper
pubs.notesNot knownen_US
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
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