Regional differences in willingness to pay for organic vegetables

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dc.citation.issue08en_US
dc.citation.volume18en_US
dc.contributor.authorShakur, Sen_US
dc.contributor.authorHa, TMen_US
dc.contributor.authorPham Do, Ken_US
dc.contributor.editorHasan, SAen_US
dc.date.available2018-12-07en_US
dc.date.finish-date2018-12-07en_US
dc.date.issued2018-12-07en_US
dc.date.start-date2018-12-07en_US
dc.description.abstractThe concern about vegetable safety, together with a booming population and the rise of the middle class has made Vietnam become a potential market for organic vegetables. This paper investigates the determinants of willingness to pay (WTP) for organic vegetables in Hanoi, Vietnam with a particular attention to regional differences and the effect of risk perception. Using Contingent Valuation Method to analyze the data from a sample of 498 consumers in Hanoi, the paper shows that the perceived use values of organic vegetables, trust in organic labels, and disposable family income increased WTP for organic vegetables in both urban and rural regions.Though risk perception of conventional vegetables was high in both regions, such heightened risk perception just translated into the WTP in the rural region. In addition, the percentage of home-grown vegetables in the total vegetable consumption of the family influenced the WTP in the rural region only. Moreover, being an organic purchaser was positively related to the WTP in the urban region but not in the rural region. The paper also discusses three policy implications for Vietnam to boost the demand for organic food.en_US
dc.description.confidentialfalseen_US
dc.format.extent1 - 24 (24)en_US
dc.identifier.citation2018, 18 (08), pp. 1 - 24 (24)en_US
dc.identifier.eissn1179-8823en_US
dc.identifier.elements-id419665
dc.identifier.harvestedMassey_Dark
dc.identifier.urihttps://hdl.handle.net/10179/14244
dc.languageEnglishen_US
dc.relation.isPartOfECONOMICS DISCUSSION PAPERen_US
dc.relation.urihttp://www.massey.ac.nz/massey/fms/Colleges/College%20of%20Business/School%20of%20Economics%20&%20Finance/research-outputs/discussion-papers/DP%2018_08.pdf?7FF1EC313E6E3EDBB47DF757CBCE4F37en_US
dc.rightsThe Author(s)en_US
dc.subjectwillingness to pay, organic vegetables, food safety, rural-urban difference, Hanoien_US
dc.titleRegional differences in willingness to pay for organic vegetablesen_US
dc.typeOther
pubs.notesNot knownen_US
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Economics and Finance
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