(Massey University. Department of Management and International Business, 2007) Bathurst, Ralph; Sayers, Janet; Monin, Nanette
Artists derive inspiration from daily life. According to John Dewey, common experiences are transformed into works of art through a process of compression and expression. In this paper we adopt this frame, showing how it is used within the pedagogical environment. Students were asked to reflect on their lives and offer an artful response to those experiences. Artfulness is defined here as a process which relies on the discursive practices of satire, and in particular irony and parody. We demonstrate the use of these rhetorical techniques as reflective tools, offering a service management class as an exemplar. In this class students were asked to consider their common experiences as both customers and service providers, and create an ironic artefact. We analyse a cartoon sequence produced by students in response to this assignment, where they parodied the fast-food service experience, illustrating how a business studies classroom can be transformed into an artful space.
