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    Connected older citizens : ageing in place and digitally mediated care in Aotearoa New Zealand : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Media Studies at Te Kunenga ki Pūrehuroa, Massey University Manawatū, Aotearoa New Zealand
    (Massey University, 2025-05-07) Vonk, Lisa
    Amidst discussions of Aotearoa New Zealand’s ageing population, how to care for growing numbers of older people is a considered a preeminent social and political issue. Digital technologies are imagined to be a particularly desirable solution in contexts where social values of independence intersect with the neoliberal state’s desire to reduce the amount of money spent on medical and social care. There is a substantial market for gerontechnologies (technologies specifically designed for older people) aiming to capitalise on the ‘silver tsunami’. Yet, digital technologies such as smart phones, exercise watches and laptops are widely accessible in Aotearoa New Zealand. They are increasingly used by older people to maintain social connectedness, coordinate practical support, and manage health. The purpose of this research was to explore how this digitally mediated care functions for community-dwelling older people. Taking an innovative theoretical-methodological approach, I combined actor-network theory with political economy theory. This enabled me to robustly examine sociotechnical care networks, paying attention both to the role of technologies in producing care as well as analysing who benefits from older people’s engagements with technology for care. The research draws on interviews with sixteen community dwelling older people, marketing materials of technologies used by those interviewed, the interface of an exchange platform and a patient portal used by some of those interviewed, as well as government documents. This data was analysed using network mapping, thematic analysis, and interface analysis. I ultimately demonstrate that digitally mediated care practices enact a ‘connected older citizen’. Through digitally mediated care practices, older people adjust (and are adjusted) to a culture of connectivity. Digitally mediated care involves new forms of labour. Social connection is framed as a core social value. I argue that digitally mediated self-care redefines independence in terms of the ability to use digital technologies to manage connections to reduce visible dependence on others. Notably, I show the imagined benefits of digitally mediated care are often not realised in practice due to limitations of technologies used in care (such as patient portals). Significantly, the priorities and needs of older people are not often at the forefront of digitally mediated care.
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    YouTube's modulatory apparatus : young children's participation in YouTube's political economy : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Media Studies, Massey University, Albany, New Zealand
    (Massey University, 2023) Bastos Mareschi Aggio, Amanda
    YouTube is a favoured digital destination for young children between five and six years old. In contrast to accounts that celebrate YouTube as an empowering and democratising platform, this research project examines young children’s interactions with YouTube using political economic and biopolitical approaches which situate children’s participation in the platform as unpaid and exploited labour. The thesis employs thematic analysis drawing on 47 interviews with young children, their parents, and teachers, alongside observations of young children’s usage of YouTube. The key findings are organised around the themes of happiness, attention, popularity and control, which unpack and question notions of digital labour, biopower and the attention economy in relation to the functioning of YouTube and its impact on young children’s lives. Within this analysis I develop the concept of the YouTube’s Modulatory Apparatus (YTMA), a strategic formation composed of the interplay of YouTube’s technical components and the platform’s commercial rationales. My findings suggest children’s feelings, behaviour and subjectivities are influenced by a trustful, intimate and emotional rapport established between young children and the YTMA. The analysis of participants’ accounts of YouTube highlights narratives that can suggest YouTube’s commercial strategies or justify practices of and through its platform.
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    The evolving aesthetics of the moving image in vertical video online : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Media Studies at Massey University, New Zealand
    (Massey University, 2023) Maric, Milan
    Contemporary transformations in the aesthetics associated with online vertical content are a prime example of remediation between mobile video recording technology, diversification of online distribution platforms, and creators’ enthusiasm to explore new video forms in exchange for higher audience reach and engagement. By deconstructing texts available on YouTubeVEVO and Netflix through the lens of Applied Media Aesthetics, this research examines the choices that professionals make while they utilise conventions associated with online vertical video and its consumption on a mobile screen. Additionally, through interviews with experienced practitioners, I survey the principal differences in production of widescreen and vertical content, and look at potential benefits and limitations of a smartphone as a primary recording device in the professional production workflow. Lastly, as I plan, film and edit six original artefacts, I reflect on the affordances of a vertical frame through the eyes of a cinematographer on set and editor in post-production. The mixed methodology provides a robust framework for examining the principal benefits and limitations of a vertical frame in a professional production workflow and for answering the key thesis question: how do framing, filming technology, and choice of distribution platforms influence media professionals' aesthetic decisions while creating online vertical content? Throughout the research, I re-examine assumptions about acceptable screen aesthetics commonly held by media professionals and provide insights into the remediation of widescreen content for a vertical frame.
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    Online users' behaviours and behavioural intentions with reference to live streaming : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy at Massey University, Albany, New Zealand
    (Massey University, 2021) Jia, Xiaoyun
    Live streaming, as a new medium, allows users to participate in real-time interaction. It has attracted a large number of online users, and become a new social commerce venue and lucrative business, especially in China where the live streaming industry is growing explosively and is the largest in the world. This thesis aims to comprehensively investigate users’ behaviours and behavioural intentions in live streaming through both qualitative and quantitative approaches using the Chinese live streaming as an example. This thesis contains four studies to investigate from both streamers’ and viewers’ aspects. Firstly, we conducted two qualitative studies to investigate users’ online behaviours in the social commerce practice in live streaming by exploring how streamers attract viewers (Chapter 2) and encourage gifting (Chapter 3). Novel multiple triangulation was used, including data source triangulation and methodological triangulation. Through multiple triangulation, three behaviours for viewer attraction and four behaviours for gifting encouragement were identified. These two chapters help to comprehensively understand streamers’ online behaviours in this new form of social commerce. Next, we conducted two quantitative studies to explore why viewers continue to watch streams (Chapters 4 and 5). Based on expectation-confirmation theory (ECT), in Chapter 4, we modified the post-acceptance model of information system continuance and re-defined the constructs in a structural equation model of predictors of continuance intention of watching live streams. Chapter 4 successfully connects intention and continuance intention of watching, and integrates disparate understandings of viewers’ watching behaviours. To solve the deficiencies identified in current ECT-based models and further increase the explanation of variance in continuance intention of watching, in Chapter 5, we proposed a value-based continuance intention model (V-ECM), which theoretically extends ECT-based studies by including a process of overall practical assessment between users’ perceived benefits and perceived sacrifices. V-ECM appears to be a better model for explaining users’ continuance intention in the stream-watching context. Also, V-ECM could be used broadly in online and/or technology-related fields. Overall, this thesis comprehensively investigates both streamers’ and viewers’ behaviours and behavioural intentions in live streaming. Insights from this thesis can improve the design, functions and marketing within live streaming platforms. Also, this thesis provides strong foundations for further online behaviour studies, for example, stream-watching addiction.