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Item Hijau : a mediation between conscious consumption and the contemporary media activism : a thesis presented in partial fulfilment of the requirements for a Master in Design at Massey University, Wellington, New Zealand(Massey University, 2019) Shari, SyamimThe research project thus examines psychographic data to design for change to enable southeast iGen Asians become conscious consumers by using social media frameworks and techniques. iGens Asian are high consumer of fast fashion with limited knowledge of conscious consumerism. There is an identified gap in the sustainable fashion movement to address conscious consumerism. After outlining iGens’ key pain points and needs, the investigation examines the significant role of social media as a critical shaper in sharing collective knowledge, personal beliefs, desires, and hopes. It then explores how micro-narrative design can be employed to prompt a shift in attitudes towards sustainable fashion. The end goal is to elicit a long-term change starting with small habits. The methodology used in this one-year post-graduate research study encompassed naturalistic observation, in-depth semi structure interview and Instagram innovation. The design output in the form of face- filters provide an accessible platform for iGens in Malaysia to engage with conscious consumption. Furthermore, the flow of the project has been tested with three key participants. The study would be extended before the live release of the filters on Instagram.Item The role of educational information on the environmental consequences of livestock production, for reducing meat consumption : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Sociology, Massey University, Albany, New Zealand(Massey University, 2018) Still, Chaslyn MargaretMany people remain unaware of the high levels of environmental harm caused by agricultural production. There is a need therefore to raise awareness of the harm with a view to reducing livestock consumption and ultimately production, in order to contribute to a more sustainable environment. This research looked at whether providing information on environmental harm caused by livestock production to regular meat-eaters could contribute to a reduction in meat consumption. I also examined if age played a role in information receptiveness, and I looked at whether a belief that individual actions can contribute to environmental sustainability, was required for changes to occur. Changing dietary practices is largely dependent on new information superseding existing antecedents. To investigate how this plays out, 12 participants across three age categories took part in focus groups, where a series of images and information about environmental consequences of livestock production were discussed, and pre and post-focus group surveys and food logs were undertaken. I found the belief that individual dietary choices can make a positive difference to environmental sustainability was only effective for some participants; firstly, those who accepted the information about various environmental impacts of agricultural production provided in the focus group; and secondly, those who had locus of control to make dietary changes. Information receptiveness was highly variable by age, with older individuals being much less receptive than younger participants. Furthermore, antecedent influence was shown to be strongest in the 65+ year age group. Consequently, information targeting younger aged individuals is likely to produce better outcomes in terms of reduced meat consumption, and therefore greater environmental sustainability. For this to be effective however, younger individuals need to also be in a position where they are able to take control of their dietary decisions.