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dc.contributor.authorBeveridge, Matthew James Peter
dc.date.accessioned2016-11-30T00:51:14Z
dc.date.available2016-11-30T00:51:14Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10179/10017
dc.description.abstractThis thesis examines the use of Twitter by ten New Zealand political parties, their leaders, and their candidates during the campaign period immediately preceding the 2014 General Election. Using both quantitative and qualitative data, the thesis not only demonstrates that Twitter was a platform used by all ten parties as part of their respective campaign strategies, but also argues that the ways in which Twitter was used was strongly influenced by each party’s organisational structure, resources, and, to a lesser extent, culture of professionalism among its field of candidates. This thesis is not concerned with measuring the effectiveness of Twitter in achieving the goals set for it by various political parties, aiming instead to explain the variance of Twitter use during one recent election campaign period.en_US
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectNew Zealand Parliamenten_US
dc.subjectElections 2014en_US
dc.subjectTwitteren_US
dc.subjectSocial mediaen_US
dc.subjectPolitical aspectsen_US
dc.subjectPolitical campaignsen_US
dc.subjectNew Zealanden_US
dc.titleA little birdie told me : Twitter and the 2014 New Zealand general election : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Politics at Massey University, Manawatu, New Zealanden_US
dc.typeThesisen_US
thesis.degree.disciplinePoliticsen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Arts (M.A.)en_US


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