• Login
    View Item 
    •   Home
    • Massey Documents by Type
    • Theses and Dissertations
    • View Item
    •   Home
    • Massey Documents by Type
    • Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Factors that influence grower adoption and implementation of the ENZA Integrated Fruit Production programme : a thesis presented in partial fulfillment of the requirements for the degree of Masters of Applied Science in Agriculture - Horticulture Systems and Management at Massey University

    Icon
    View/Open Full Text
    01_front.pdf (944.1Kb)
    02_whole.pdf (22.27Mb)
    Export to EndNote
    Abstract
    To maintain marker access to the key pipfruit export markets of Europe and the UK ENZAFRUIT New Zealand LTD has set a target of 100 percent grower adoption of the ENZA Integrated Fruit Production programme (ENZA-IFP) by the year 2001. In 1996 eighty eight growers had adopted the programme out of a total of 1650 growers nationally, hence the adoption rate required to met this target is very steep. However, little is known about New Zealand growers' attitudes towards the ENZA-IFP programme, or the factors that may influence the programme's adoption. Interviews of randomly selected IFP and non-IFP growers were held in Hawke's Bay and Nelson during August 1997. The purpose of the interviews was to determine the factors that influence the adoption of the ENZA-IFP programme, identify differences between IFP and non IFP growers, and identify themes of technology transfer methods that may encourage grower adoption of the ENZA-IFP programme. The results of the IFP and non-IFP case study research were cross compared, then compared and contrasted with the factors identified in the reviewed literature. The key reasons the IFP growers had adopted the ENZA-IFP programme were for philosophical and environmental factors. Market access was also a key motivating factor. Financial factors, perceived risk, and poor communication were the key factors hindering adoption tor the non-IFP growers. The main financial factors were loss of the USA supply programme incentive and a lack of financial incentives to adopt IFP. Perceived risk was in the form of a perceived increase in pest and disease damage and resulting financial loss. To reach ENZA's target of 100 percent grower adoption by 2001, growers need both clear guidelines on how this is going to be met and financial incentives over the transition period to motivate adoption. IFP technologies that bring direct financial benefits to growers, have a participatory technology transfer system, have a low level of complexity and perceived risk, and fit with a growers current production system and resources are likely to be adopted more readily. Keywords: Integrated Fruit Production, Adoption, Implementation
    Date
    1999
    Author
    Stiefel, Heidi
    Rights
    The Author
    Publisher
    Massey University
    URI
    http://hdl.handle.net/10179/10119
    Collections
    • Theses and Dissertations
    Metadata
    Show full item record

    Copyright © Massey University
    | Contact Us | Feedback | Copyright Take Down Request | Massey University Privacy Statement
    DSpace software copyright © Duraspace
    v5.7-2020.1-beta1
     

     

    Tweets by @Massey_Research
    Information PagesContent PolicyDepositing content to MROCopyright and Access InformationDeposit LicenseDeposit License SummaryTheses FAQFile FormatsDoctoral Thesis Deposit

    Browse

    All of MROCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © Massey University
    | Contact Us | Feedback | Copyright Take Down Request | Massey University Privacy Statement
    DSpace software copyright © Duraspace
    v5.7-2020.1-beta1