In modern industrialised society prepared meals and eating out of home is an increasing
phenomenon. This develops new business opportunities for processed egg manufactures,
since they need to create more convenience to the consumers through food that can be
prepared in quantity and served quickly. However, the issue in distribution of temperature
sensitive processed egg products is to store, handle and transport products to minimal
supervision with keeping as much as possible of original quality and shelf life.
This study adopts a quantitative approach in order to analyse the mediating factors of supply
chain integration and collaborative advantage on processed egg product integrity. Using a
New Zealand sample from egg processors, logistic companies, and product manufactures, this
study examines the direct relationship between processed egg supply chain integration and
product integrity. In addition, the direct relationship between supply chain integration,
collaborative advantage and processed egg product integrity are also examined.
Finally, study found that in New Zealand domestic market processed egg supply chain
collaboration improve product integrity through supply chain integration. Moreover, study
revealed that greater senior management support and favourable external dependencies
offer the best setting for enhancing supply chain integration in practise. However, middle
level managers and ground level workers showed least interest and understanding the
benefits of greater supply chain integration on product integrity.