The present study examined why students choose to study psychology at Massey University. In particular, the present study wished to determine whether or not students were driven by personality as stated in research carried out by J. L. Holland, or whether or not they were driven by the market-related model of career choice. That is, the present study wished to assess how effective the marketing of Massey University and/or psychology was in attracting students to these areas. The present study found that the marketing of Massey University and psychology did attract students. Further studies may research what keeps students interested in psychology and why there are large numbers of students enrolling in postgraduate courses in this area.