Applying branding theory to political marketing : a pilot study : a thesis presented in partial fulfilment of the requirements for the degree of Master of Communications in Marketing Communication at Massey University, Palmerston North, New Zealand
MetadataShow full item record
Showing items related by title, author, creator and subject.
Title:Author:Young, Robert Martin; Young, Robert MartinDate:1996
Title:Author:Sherrard, Michael JohnDate:1994
Title:Author:Pescott, Christopher JamesDate:2004