Alternative trading organizations : a case study of the Trade Aid movement in New Zealand : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Philosophy in Development Studies, Massey University of Palmerston North

Abstract

This research provides a study of an alternative trading organisation {ATO). It outlines international ATOs, their origins and development, their objectives and activities as well as the trading relationship with their trading partners. The New Zealand Trade Aid Movement's origin, development and growth, their objectives, activities, operational and organisational structures, trading partners and products are examined in greater detail. The Trade Aid Movement's volunteers, staff and board members' motivations, understanding and perceptions of the Trade Aid Movement are also analysed.

The research identifies a number of issues and dilemmas the Trade Aid Movement has faced in the past and how these have shaped it. It highlights the inherent contradictions between the Trade Aid Movement's educational and social goals and its economic goals and the challenges it faces in an environment where success is marked by profit and determined by market forces.

Indeed, the decisions and choices the Trade Aid Movement makes now will have a huge impact on the growth and development of it in the next decade. Whether, or not they will achieve their stated objectives of promoting sustainable development for their trading partners by establishing fair trade and to work actively towards removing these injustices more effectively, remains to be seen.