Civic circle : empowering young New Zealanders to volunteer with local non-profit organisations : a thesis submitted by Ross Patel in partial fulfilment of the requirements for the degree of Master of Design, Massey University, Wellington, New Zealand
The most common comment made by volunteer-involving organisations in
both 2015 and 2016 State of Volunteering in New Zealand reports was that
“the majority of volunteers are older (aging) and there aren’t enough young
people stepping up” (Volunteering New Zealand, 2017, p. 26). Another common
observation was that volunteers are less committed and are ‘time poor’. This is in
contrast to the research that shows millennials (people born between the 1980s
and 1990s) are upbeat about their ability to have a positive impact on the world
(Green, 2003). Millennials can offer many skills and qualities to help non-profit
organisations, although such organisations are currently inadequately prepared to
welcome them (Fine, 2008). This design-led research sets out to explore how to
empower young New Zealanders to volunteer with local non-profit organisations.
Participatory design methods were employed to engage 27 representatives from 21
organisations and 19 young New Zealanders in the design process.
Keywords: Volunteering, non-profit organisations, volunteering-involving
organisations, young New Zealanders, millennial engagement, generation-y, civic
engagement, design thinking, co-design.