dc.contributor.author | Palakshappa, N | en_US |
dc.contributor.author | Dodds, S | en_US |
dc.date.available | 2020-07-28 | en_US |
dc.date.issued | 2020-07-28 | en_US |
dc.identifier | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000557291800001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=c5bb3b2499afac691c2e3c1a83ef6fef | en_US |
dc.identifier.citation | MARKETING INTELLIGENCE & PLANNING, 2020 | en_US |
dc.identifier.issn | 0263-4503 | en_US |
dc.relation.isreplacedby | 123456789/22018 | |
dc.relation.isreplacedby | http://hdl.handle.net/123456789/22018 | |
dc.rights | Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0) | en_US |
dc.subject | Marketing | en_US |
dc.subject | Sustainability | en_US |
dc.subject | Sustainable development goals | en_US |
dc.subject | Sustainable consumption and production | en_US |
dc.subject | Value co-creation | en_US |
dc.subject | Brand co-creation | en_US |
dc.title | Mobilising SDG 12: co-creating sustainability through brands | en_US |
dc.type | Journal Article | |
dc.identifier.doi | 10.1108/MIP-08-2018-0360 | en_US |
dc.identifier.elements-id | 432768 | |
dc.relation.isPartOf | MARKETING INTELLIGENCE & PLANNING | en_US |
dc.identifier.eissn | 1758-8049 | en_US |
dc.description.publication-status | Published | en_US |
pubs.organisational-group | /Massey University | |
pubs.organisational-group | /Massey University/Massey Business School | |
pubs.organisational-group | /Massey University/Massey Business School/School of Communication, Journalism and Marketing | |
dc.identifier.harvested | Massey_Dark | |
pubs.notes | Not known | en_US |
dc.subject.anzsrc | 1505 Marketing | en_US |