Tailored supply chain architecture : a case evaluation of DWV³ clustering method : a thesis presented in partial fulfilment of the requirement for the degree of Master of Supply Chain Management, Massey University, Auckland, New Zealand
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Date
2019
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Massey University
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Abstract
The volatility of the global economy pushes transnational enterprises to look into new opportunities
represented by areas in which they have not acted before. These international investments raise
competition in all markets, regardless of their size, which requires companies to shift their focus
towards customer needs. These days efficiency and effectiveness are not mutually exclusive supply
chain concepts, but aspects whose synergy acts as a powerful tool that develops competitive
advantages and assists in reaching an ultimate goal. Fast response to market needs and operational
efficiency are vital attributes required to be incorporated in the design of a robust and competitive
supply chain.
The complexity of modern supply chains requires various strategies to be tailored to multiple pipelines
(“one size does not fit all”). The objective of this research is to offer a framework aimed at the design
of a market-focused supply chain that is able to embrace building blocks, design decisions and
influencers on different levels. The proposed three-step approach allows researchers to study the
effects of market-specific factors on the design of supply chain channels without higher level decisions
being obstructed by lower level influencers. The proposed design approach provides supply chain
decision-makers with a methodology that presents an analysis of strategic and operational level supply
chain activities where strategic, linear network optimisation is followed by a detailed simulation of
supply chain processes. The integration of the DWV3 analytical tool provides an opportunity to tailor
multiple supply chain pipelines in accordance with specific market needs. The findings of the research
can be employed by experts and supply chain professionals aimed at gaining competitive advantage
through the building of market-oriented supply chain channels.
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Keywords
Business logistics, Mathematical models, New Zealand