Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC)
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Date
12/05/2023
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Authors
Murphy A
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SAGE Publications
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Abstract
This special issue presents a collection of viewpoints from senior members of the Australian and New Zealand Marketing Academy (ANZMAC), including individual Fellows and past and present members of the Executive Committee, which expand on the history, current state and potential future directions of the Academy. In this editorial we summarise four major challenges for the Academy as identified by the intersection of contributions to this special issue, and member discussions arising from special sessions at the 2021 and 2022 ANZMAC conferences. We end with current initiatives and work-in-progress that the Academy has embarked upon to address these challenges.
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(c) The Author/s 2023
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Citation
Australasian Marketing Journal, 2023, 31 (3)