Interface and feedback factors in social bookmark usage : submitted in partial fulfilment of the requirements for a Master of Information Sciences at Massey University, Auckland, New Zealand
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Date
2010
DOI
Open Access Location
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Massey University
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Abstract
Individual bookmarks are a fundamental feature of Internet web browsers,
letting users save and collect their favourite web page locations, but users
cannot use their bookmarks on other computers and cannot share their
bookmarks with others. Social bookmarking aims to improve this situation by
letting people share bookmarks on the Internet. The term was first used by
Delicious in late 2003. They not only let users store, organise and access their
bookmarks online, but also let them share them with other users. Social
bookmarking lets people see what sites other people bookmark under the
common tags that users commonly organise their bookmarks by. This research
investigates the personal and social factors affecting social bookmark usage
and suggests how they work together to influence usage. The two factors
investigated were: cognitive effort and social feedback. To study them, a social
bookmark simulation called Bligg was created, which allowed various levels of
effort and feedback to be evaluated. In the first study, cognitive effort
significantly affected willingness to use social bookmarking, but social feedback
had no effect. However, in the second study that controlled for reading effort, it
was significant. It was concluded that cognitive effort is an enabling factor for
the effect of feedback on social bookmark usage.
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Keywords
Social media, Social bookmarking, Web 2.0, Online social networks