What is a cellphone? A tetradic odyssey : a study in media ecology : a thesis presented in partial fulfilment of the requirements for the degree of Master of Philosophy in Media Studies at Massey University, Manawatu, New Zealand
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Date
2011
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Massey University
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Abstract
This study asks the question, “What is a cellphone?” Marshall McLuhan et al.
jointly devised the tetrad as a method for revealing the hidden characteristics
of any human medium or artefact. This study views a cellphone through the
tetrad’s distinctive four-dimensional non-dialectical approach. In the process,
many intriguing, surprising and even contradictory aspects come to light.
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Keywords
Media theory, Wireless communication systems