Opportunities for dialogue or compliance with legislation? : an investigation into representation and satisfaction levels of submitters to the 2009 New Zealand local government LTCCP consultations : a thesis presented in partial fulfilment of the requirements for a Masters in Management at Massey University, Palmerston North, New Zealand
This research examines how the 2009 Long Term Council Community Plan (LTCCP)
consultation process helped councils fulfill their purpose as outlined in the Local Government
Act 2002. The act instructs councils to “enable democratic local decision-making and action
by, and on behalf of, communities”.To identify how councils encouraged participation, ten
councils from throughout New Zealand took part through in-depth interviews of council staff.
A survey of submitters from participating councils was also used to gauge corresponding
consultation effectiveness by revealing who made submissions, what were the barriers and
enablers to participation, and what would improve consultation for citizens.
The interviews confirmed councils committed significant resources towards producing a besteffort
consultation process with innovative approaches to consultation widely reported. Even
so, the findings identified that submitters were not representative of the general population,
with the older, the educated, those of European ethnicity, and males dominating submitter
ranks. The only finding that deviated from previous research findings was income, which
almost mirrored census data by covering all income groups proportionately. However, there
was a high proportion of first-time submitters (41.8 percent) and these new submitters were
slightly more representative. The first-time submitters identified time constraints and being
unsure how to make a submission as the leading barriers to participation for them.
The information and aspects of the LTCCP consultation afforded submitters the most
satisfaction. Council/community relationships and decision-making were less satisfying.
Many submitters doubted councils listened to submitters, or thought that council decisions
did not represent majority opinion.
The research findings have a number of implications for communication specialists and
planners. Council consultation practices appear to be improving representation, yet sections
of the community remain disengaged. This continuing weakness in the consultation process
suggests the tracking of submitter profiles, and the use of an additional and concurrent
research-orientated approach (e.g. community panels) to capture representative comment
would strengthen the information supporting a council’s final decision.
Innovative, resource-hungry consultation approaches (e.g. road shows, speaker series, expos)
undertaken by councils went largely unreported by submitters, but the dissatisfaction over
apparent lack of influence and corresponding council decision-making was a key issue. This
result demands a rethink of resource allocation and communication emphasis. Published
reports and the final feedback letter to submitters would be a prime opportunity for
improvement of council consultation processes, allowing submitters to better place
themselves in the wider context of submitters’ comment and improve understanding of
council decisions and priorities.