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    Individualism/collectivism, cultural identity, and self-enhancement : a study of New Zealand Māori : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Psychology, Massey University

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    Abstract
    The present research investigated associations among individualism/collectivism, Māori cultural identity, self-enhancement and modesty in a sample of adult New Zealand Māori. Seventy-one (55 female, 16 male) Māori tertiary education students participated in the study. A series of standard multiple regressions were performed between the dependent variables of horizontal collectivism (HC), horizontal individualism (HI), vertical collectivism (VC) and vertical individualism (VI); and the independent variables of age, self-enhancement, modesty and cultural identity. Results using ANOVA indicated the present sample had a horizontal collectivist orientation. Additionally, self-enhancement had a significant independent impact on horizontal collectivism when it was used as the dependent variable. Horizontal individualism shared a positive and significant relationship with academic self-enhancement, in addition to significant and negative relationships being found between age and academic self-enhancement. A positive and highly significant relationship was shared between vertical collectivism and modesty. Modesty and the above-average effect shared a significant and negative relationship, as did age and the above-average effect. Despite a number of procedural and measurement limitations, tentative interpretations of the findings were still possible. The implications of the findings are discussed.
    Date
    2004
    Author
    Tassell, Natasha Ann
    Rights
    The Author
    Publisher
    Massey University
    URI
    http://hdl.handle.net/10179/5810
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    DSpace software copyright © Duraspace
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