• Login
    View Item 
    •   Home
    • Massey Documents by Type
    • Theses and Dissertations
    • View Item
    •   Home
    • Massey Documents by Type
    • Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Māori culture at the digital interface : a study of the articulation of culture in the online environment : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Visual and Material Culture at Massey University, Wellington, New Zealand

    Icon
    View/Open Full Text
    01_front.pdf (102.1Kb)
    02_whole.pdf (8.739Mb)
    Export to EndNote
    Abstract
    Once lit, the digital ahikā have burnt brightly for Māori. With the increasingly multimodal internet arguably becomes the first port of call for students, academics, and the general public alike. How Māori culture is articulated has never had to be considered in the face of such a potential global audience. This thesis examines Māoridom in the digital space, its central question is: How is the online environment being used to articulate Māori culture? Examining three contemporary case studies of Māori online presence on websites that are either created and run by Māori or had significant Māori input and/or content, this thesis questions whether the case studies dispositions toward the online environment manifest themselves within the digital space. And whether this effects their articulation of Māori culture through that medium. With particular attention given to the specificities of the digital environ, as to how it alters or determines the effectiveness of this articulation, this study highlights specific Maori practices and how utilising the digital space in accordance with its own unique attributes is producing certain representations of Māori culture. Moreover, taonga as uniquely active agents in Māori conceptuality and a common thread that runs across the sites examined, receive special focus with respect to their digital embodiments. Incorporating a comparative approach, attempts are made to explicate the intricacies of particular examples. This research contends that embracing the specificity of the digital space enables those within it to produce a more effectual articulation of Māori cultural identity. More so, a failure to do so produces a questionable representation of Māori culture. The results reveal an increasingly dynamic utilisation of digital media within Māori culture. But perhaps most importantly it is a timely reminder that in the rush to digitise and open museum collections to an increasingly skilful and astute online audience, the cultural sector of Aotearoa New Zealand needs not to forgo their intention of being forums of change and substitute quality for quantity.
    Date
    2014
    Author
    Brocklehurst, Nikolas Troy
    Rights
    The Author
    Publisher
    Massey University
    URI
    http://hdl.handle.net/10179/6338
    Collections
    • Theses and Dissertations
    Metadata
    Show full item record

    Related items

    Showing items related by title, author, creator and subject.

    • Icon
      Title:
      Assessment of the organizational culture profile (OCP) and a study of the relationship between organisational culture and organisational commitment, job satisfaction and culture strength using the OCP : a thesis presented in partial fulfilment of the requirements for the degree of Master of Science in Psychology at Massey University 
      Author:
      Henderson, Eileen Anne
      Date:
      2004
    • Icon
      Title:
      The impact of cultural intelligence in facilitating expatriate performance : the mediating role of cultural adjustment and cultural effectiveness : a 152.800 thesis presented in partial fulfilment of the requirement of the degree of Master of Management at Massey University 
      Author:
      Lu, Suhua
      Date:
      2012
    • Icon
      Title:
      Culture as cure? The protective function of Māori cultural efficacy on psychological distress 
      Author:
      Muriwai, EM; Houkamau, CA; Sibley, CG
      Date:
      2015-09-07

    Copyright © Massey University
    | Contact Us | Feedback | Copyright Take Down Request | Massey University Privacy Statement
    DSpace software copyright © Duraspace
    v5.7-2020.1-beta1
     

     

    Tweets by @Massey_Research
    Information PagesContent PolicyDepositing content to MROCopyright and Access InformationDeposit LicenseDeposit License SummaryTheses FAQFile FormatsDoctoral Thesis Deposit

    Browse

    All of MROCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © Massey University
    | Contact Us | Feedback | Copyright Take Down Request | Massey University Privacy Statement
    DSpace software copyright © Duraspace
    v5.7-2020.1-beta1