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The influence of digital technology on modern Thai typography : transcustomary knowledge in modern Thai typography and design in the twentieth century : impacts on Thai culture and identity : Massey University of Wellington
The
terms
“cultural”
and
“political”
nationalism
refers
to
the
distinctive
value
in
diversity
in
a
condition
of
a
nation,
where
the
majority
of
resident
population
are
indigenous
peoples
like
Thailand,
a
non--colonised
country,
ethnic
groups
of
people
are
mostly
cultural
orientated.
According
to
the
Oxford
English
Dictionary,
the
word
diversity
is
understood
as
“the
condition
of
being
different”.
Coming
from
to
live
in
New
Zealand
for
over
a
decade,
I’ve
had
multicultural
experiences
by
living
in
the
significant
multicultural
atmosphere
where
customs
and
traditions
of
different
races
and
ethnicities
live
together.
Living
in
the
same
condition
might
start
to
isolate
cultural
value
at
the
current
era.
In
the
article
“Workforce
America”
by
Marilyn
Loden
and
Judy
Rosener
describe
a
crucial
mistake
many
people
make
with
“race”
and
“culture”
is
to
mistakenly
think
of
the
meaning
of
these
two
to
be
the
same
when
we
talk
about
diversity
reinforces
stereotypes
and
promotes
“race”
and
“culture”
as
an
"us
versus
them"
(Loden
&
Rosener,
1991).
Loden
and
Rosener
also
demonstrate
value
of
diversity
through
four
difference
dimensions
of
diversity
consist
of
personality,
internal
dimensions,
external
dimensions,
and
organisational
dimensions.
Interestingly,
according
to
these
dimensions
of
diversity,
primary
dimensions
are
things
that
we
cannot
change,
which
include
age,
race,
ethnicity,
gender,
physical
qualities,
and
sexual
orientation.
These
are
uniquely
categorised
described
as
“ethnicity
and
race
identification”
(Loden
&
Rosener,
1991).
To
draw
a
connection
of
these
diversity
of
dimensions
to
the
area
of
typography
and
letterform,
French
philosopher
Jacques
Derrida
describes
aesthetics
of
writing
in
his
1967
book,
Of
Grammatology,
Derrida
wrote
against
this
arbitrary
distinction
between
speech
and
writing,
and
emphasized
on
how
written
symbols
are
also
legitimate
signifiers
in
themselves.
These
linguistic
variations
are
uniquely
personalized--
aesthetics
are
inimitable
(Derrida,
2013).
As
being
contemporary
typographer/designer,
I’m
always
interested
in
how
the
past
informs
the
present.
My
design
proposition
is
to
examine
cultural
value
appears
in
creative
framework
as
the
perception
of
typographer
and
graphic
designer
of
the
modern
era
could
dictate
the
aesthetics
of
letterform,
and
how
this
sensory
information
is
valued
in
a
present
condition.
