Discomfort food : how a market for synthetic foods is being assembled : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Geography at Massey University, Palmerston North, New Zealand

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dc.contributor.authorMouat, Michael James
dc.date.accessioned2017-09-26T22:17:41Z
dc.date.available2017-09-26T22:17:41Z
dc.date.issued2017
dc.descriptionImages redacted from thesis for copyright reasonsen_US
dc.description.abstractThis research follows the discursive productions of human actors in an assemblage that is creating a market for Synthetic Foods. This assemblage, which includes human actants referred to here as The Movement, is represented in two major empirical themes. First it is demonstrated how The Movement is attempting to immaterially disassemble conventional Animal Agriculture, by discursively cleaving it from the notion that it produces natural foods. Second it is shown how The Movement is constructing a new market for natural foods, where animal products are made without animals. The non-human actors of this assemblage are said to be enrolled but this belies the multiple levels of negotiation that are yet to take place. Through collecting and analysing the media productions of The Movement, the discursive performances and relational spaces that constitute this assemblage can be traced. Through tracing these material and immaterial practices the main argument developed here is that a market for Synthetic Foods is being culturally assembled in a series of discursive productions. The Movements discursive texts show an attempt to both, requalify what natural foods are said to be and then to simultaneously create a spectacle that fixes the identities of actors that supposedly produce them. This can be understood using a Cultural Economy approach which extends the argument by demonstrating that this market assemblage recombines nature with its binary other, culture, in a new way, to form a differently constituted world.en_US
dc.identifier.urihttp://hdl.handle.net/10179/12017
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectArtificial foodsen_US
dc.subjectMarketingen_US
dc.subjectSocial aspectsen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Business and economics::Human geography, economic geographyen_US
dc.subjectCultural economyen_US
dc.subjectAssemblageen_US
dc.subjectNon-humanen_US
dc.subjectNature-culture binaryen_US
dc.subjectFooden_US
dc.subjectAnimal agricultureen_US
dc.subjectCultured meaten_US
dc.subjectSynthetic foodsen_US
dc.subjectDiscourseen_US
dc.titleDiscomfort food : how a market for synthetic foods is being assembled : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Geography at Massey University, Palmerston North, New Zealanden_US
dc.typeThesisen_US
massey.contributor.authorMouat, Michael James
thesis.degree.disciplineGeographyen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Arts (MA)en_US
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