Who are we? : voice, accent and identity in New Zealand television advertising : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies at Massey University

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dc.contributor.authorPhillips, Hazel
dc.date.accessioned2015-09-04T02:43:18Z
dc.date.available2015-09-04T02:43:18Z
dc.date.issued2014
dc.description.abstractThis thesis examines the extent to which accent has informed constructions of national identity within New Zealand television advertising. It considers how accents have been introduced to, and used within, television commercials over time. In analysing representations of nationality in a series of texts, it also discussed how audiences are interpellated as 'ideal' citizens or 'real' New Zealanders, and which groups of society this may include/exclude. This thesis identifies and discusses five discourses of national identity in the advertising texts chosen and concludes that while accent and voice have shifted over time, constructions and representations of New Zealand's national identity have not experienced a shift to an equal extent.en_US
dc.identifier.urihttp://hdl.handle.net/10179/7024
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectTelevision advertisingen_US
dc.subjectSpoken Englishen_US
dc.subjectMass media and nationalismen_US
dc.subjectNew Zealand accenten_US
dc.subjectNew Zealand identityen_US
dc.subjectNational identityen_US
dc.titleWho are we? : voice, accent and identity in New Zealand television advertising : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies at Massey Universityen_US
dc.typeThesisen_US
massey.contributor.authorPhillips, Hazelen_US
thesis.degree.disciplineMedia Studiesen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Arts (M.A.)en_US
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