Who are we? : voice, accent and identity in New Zealand television advertising : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies at Massey University

Simple item page
dc.contributor.authorPhillips, Hazel
dc.date.accessioned2015-09-04T02:43:18Z
dc.date.available2015-09-04T02:43:18Z
dc.date.issued2014
dc.description.abstractThis thesis examines the extent to which accent has informed constructions of national identity within New Zealand television advertising. It considers how accents have been introduced to, and used within, television commercials over time. In analysing representations of nationality in a series of texts, it also discussed how audiences are interpellated as 'ideal' citizens or 'real' New Zealanders, and which groups of society this may include/exclude. This thesis identifies and discusses five discourses of national identity in the advertising texts chosen and concludes that while accent and voice have shifted over time, constructions and representations of New Zealand's national identity have not experienced a shift to an equal extent.en_US
dc.identifier.urihttp://hdl.handle.net/10179/7024
dc.identifier.wikidataQ112906690
dc.identifier.wikidata-urihttps://www.wikidata.org/wiki/Q112906690
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectTelevision advertisingen_US
dc.subjectSpoken Englishen_US
dc.subjectMass media and nationalismen_US
dc.subjectNew Zealand accenten_US
dc.subjectNew Zealand identityen_US
dc.subjectNational identityen_US
dc.titleWho are we? : voice, accent and identity in New Zealand television advertising : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies at Massey Universityen_US
dc.typeThesisen_US
massey.contributor.authorPhillips, Hazelen_US
thesis.degree.disciplineMedia Studiesen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Arts (M.A.)en_US
Files
Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
01_front.pdf
Size:
75.1 KB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
02_whole.pdf
Size:
10.83 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
804 B
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Theses and Dissertations