Can citrus farmers earn more from selling online

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dc.citation.issueDecember 2023
dc.citation.volume80
dc.contributor.authorZhang H
dc.contributor.authorMa W
dc.contributor.authorLi J
dc.contributor.authorYang W
dc.date.accessioned2025-01-22T00:47:43Z
dc.date.available2025-01-22T00:47:43Z
dc.date.issued2023-12
dc.description.abstractOnline sales are essential for linking smallholder farmers to a wide range of markets. In essence, online sales not only influence the income received from selling a specific product but also generate spillover effects on total farm income and household income because they promote the sales of other agricultural products and generate regional off-farm work opportunities (e.g. product sorting, packaging, and delivery). Taking citrus as an example, this study explores the income effects of online sales with a focus on net returns from citrus production, net farm income, and household income. We used an endogenous treatment regression model to address the self-selection bias issues of online sales and estimated data collected from 926 citrus-producing households in Jiangxi Province, China. The results show that online citrus sales boost income growth in rural China. Specifically, online sales significantly increased net returns from citrus production, net farm income, and household income by 5,000 Yuan/capita, 8,580 Yuan/capita, and 17,830 Yuan/capita, respectively. The income-enhancing effects of online sales are greater for female household heads than they are for their male counterparts. Our findings emphasise the importance of promoting online sales to improve rural household welfare.
dc.description.confidentialfalse
dc.format.pagination1549-1560
dc.identifier.citationZhang H, Ma W, Li J, Yang W. (2023). Can citrus farmers earn more from selling online?. Economic Analysis and Policy. 80. December 2023. (pp. 1549-1560).
dc.identifier.doi10.1016/j.eap.2023.10.026
dc.identifier.eissn2204-2296
dc.identifier.elements-typejournal-article
dc.identifier.issn0313-5926
dc.identifier.piiS0313592623002734
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/72392
dc.languageEnglish
dc.publisherElsevier B.V on behalf of the Economic Society of Australia, Queensland
dc.publisher.urihttps://www.sciencedirect.com/science/article/pii/S0313592623002734
dc.relation.isPartOfEconomic Analysis and Policy
dc.rights(c) The author/sen
dc.rights.licenseCC BYen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en
dc.subjectOnline sales
dc.subjectRural incomes
dc.subjectCitrus production
dc.subjectEndogenous treatment regression
dc.subjectChina
dc.titleCan citrus farmers earn more from selling online
dc.typeJournal article
pubs.elements-id499364
pubs.organisational-groupOther
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